http://www.ben-joseph.com Strong as a Tree Tue, 29 Jun 2010 22:05:05 +0000 http://backend.userland.com/rss092 en What? Streetverting? Yes, another new buzz word, made up by two words: Street + Advertising... Yes, you guessed correctly: a new (guerrilla) marketing tactic to advertise on the street. One of the marketing companies that helps me with the marketing strategy (offline & online) are Interactive Maven & Cool Media Collective. The ... http://www.ben-joseph.com/?p=123 On April 6th, 2008 I already wrote a post about cool ads and cool bags, here is part II: [caption id="" align="alignnone" width="400" caption="No more foie gras"][/caption] [caption id="" align="alignnone" width="288" caption="Hot panties"][/caption] [caption id="" align="alignnone" width="400" caption="X-ray bags"][/caption] [caption id="" align="alignnone" width="388" caption="Lightweight beer crate"][/caption] [caption id="" align="alignnone" width="400" caption="Headhunting bag"][/caption] [caption id="" align="alignnone" width="400" ... http://www.ben-joseph.com/?p=120 I AM VERY PROUD OF AMSTERDAM & DUTCH BRANDS THAT DEVELOP COOL GUERRILLA MARKETING CONCEPTS ;) Yesterday I was walking down the Kalverstraat in Amsterdam (The Netherlands) and saw a store filled with kids smashing pillow: [caption id="" align="alignnone" width="614" caption="Chocomel Pillow Fight Store Amsterdam"][/caption] The legendary Dutch chocolate milk brand 'Chocomel' opened ... http://www.ben-joseph.com/?p=118 [caption id="" align="alignnone" width="614" caption="Cor walking the Amsterdam streets"][/caption] You might be thinking who Cor might be... Well, 10 minutes ago I met Cor Ligthert in front of my office! I stepped out of my office and it was the first time in my life I saw a person walking the ... http://www.ben-joseph.com/?p=116 I was shopping in the city center of Amsterdam and this shop window made me stop immediately (real shopper stopper?!): [caption id="" align="alignnone" width="614" caption="Diesel Shop Window 2010"][/caption] What do you think, is this provocative or is this simply just (good) marketing by Diesel Jeans Co? http://www.ben-joseph.com/?p=112 This is my third blog posting on E.Factor about the subject luxury. In my previous blog posting on E.Factor I tried to start a discussion about the definition of ‘luxury' and present my personal definition of this relative term.   In this blog posting I want to discuss eCommerce in relation to ... http://www.ben-joseph.com/?p=110 Since my childhood I have been fascinated by tattoos. I truly believe that many tatoos are pieces of art and the designers of that are true artist. BUT... I don't have one and never will get one... I work in a business that is all about decorating bodies, but even nowadays that it ... http://www.ben-joseph.com/?p=93 On April 8th, 2009 I posted a cool music clip by Oren Lavie here on my blog. Today I received an email from Canada asking me to check a video clip... Well, if you agree with me that Oren Lavie's video clip is amazing you will love this on: "Fix" by ... http://www.ben-joseph.com/?p=90 People that know me, know I love technology. We've been hearing for many years about Augmented Reality, but many people have no idea what it is. Beginning of this year, as CEO of AceJewelers.com I got confronted with Holition. A company that created an augmented reality tool for trying on ... http://www.ben-joseph.com/?p=86 The E.Factor team has asked me to become a part of the E.Factor Blog Team and blog mainly about luxury goods. Apparently they believe I have interesting views about luxury since I ‘breath and live’ luxury. I literally grew up in my family’s jewelry business. Currently I have the honor ... http://www.ben-joseph.com/?p=81