Nominated for Entrepreneurs Award by City of Amsterdam

31 10 2013

I am proud to announce that the City of Amsterdam, nominated our company, Ace Jewelers Group, as one of the 15 nominees to win the Entrepreneurs Award 2013!

Announcement Nominees Ondernemersprijs 2013 City of Amsterdam

The City of Amsterdam nominated 15 entrepreneurs from 69 candidates for the Ondernemersprijs 2013.
First in the list: Alon Ben Joseph of Ace Jewelers Group 🙂
This is the sixth time the City of Amsterdam organizes this Award and last year ID&T won the prize.
Our company will be audited next week and we hope we will make it to the last three. The Award will be announced on November 27th, 2013.

For additional information, please visit: www.amsterdam.nl.

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Internationale eFulfillment van omnichannel juweliers

20 06 2013

Luxemerken zijn nog steeds passief met eCommerce, maar de statische houding kan deze merken duur te komen te staan. Veel mensen vragen zich af of er daadwerkelijk horloges en sieraden online gekocht worden en dus verkocht worden door etailers. Maar wat veel mensen niet weten is dat Amazon bijna net zo veel horloges en sieraden verkopen als de grootste pure player Bluenile.com die jaarlijks ruim 400 miljoen dollar omzetten.

Ondanks dat luxemerken nog steeds passief zijn met hun eCommerce strategie, zijn sinds het begin van deze eeuw horloges en juwelen met bedragen van ruim 5.000 altijd online te koop geweest. En, deze markt groeit heel rap. Tot 2008, het jaar dat AceJewelers.com live ging als eBoutique, verboden de luxemerken hun officiële dealers online te verkopen. Dit geldt nog steeds voor alle dealers van de luxemerken buiten de EU. De uitzondering is geldig voor officiële dealers van deze luxemerken in de EU, dankzij een uitspraak van de Europese Commissie onder leiding van Neelie Kroes.

 

Heritage 1881 Hong Kong Shopping Mall

 

To eCommerce, Or Not To eCommerce
De reden dat luxemerken, zoals Chanel, Fendi en Rolex, zo fel gekant zijn tegen ecommerce is omdat ze vinden dat de exclusiviteit van hun merken aangetast wordt en dat het namaak in de hand werkt. De creatieve directeur van Chanel, Karl Lagerfeld, heeft in 2009 aangegeven: “The Internet does not convey the unique feel and sophistication of luxury materials, refined tailoring and extraordinary attention to detail found in luxury fashion. Shopping for high fashion required a ‘multi-sensory environment’.”
Maar visies en opinies veranderen rap en zelfs Lagerfeld is overstag. Tijdens LeWeb 2011 [VIDEO] heeft Lagerfeld aangekondigd zijn eigen merk Karl Lagerfeld online verkocht ging worden via pure player Net-a-porter.com. De laatste twee jaar zijn veel merken overstag gegaan en keuren goed dat officiële (brick and mortar) retailers hun merken online mogen verkopen. Uiteraard zijn de merken ook gestart met het zelf verkopen via hun eigen websites. Tegenwoordig is het mogelijk een: Cartier juweel, Louis Vuitton tas, TAG Heuer horloge en Gucci outfit online te bestellen bij de merken zelf. Wel is frappant dat buiten de EU de luxemerken de retailers geen goedkeuring geven om online te mogen verkopen en het zelf wel doen.

 

Karl Lagerfeld sold online at net-a-porter.com

 

eFullfilment
Het is niet meer de vraag of luxemerken online moeten verkopen. En, het is ook niet meer de vraag of consumenten online luxe goederen willen aanschaffen. Nu is de vraag geworden: wat is de meest efficiënte manier om online luxe goederen te verkopen? Veel merken hebben geen of slechts gemiddeld tien jaar ervaring met retail (via eigen mon-brand winkels) en hebben amper ervaring met eCommerce. Richemont, moedermaatschappij van onder andere: Cartier, Montblanc, IWC, Panerai en nog veertien luxemerken, heeft eerder genoemde pure player Net-a-porter.com gekocht. Waarschijnlijk vanwege de know how van deze eBoutique, die als eerste premium modemerken online verkocht. Dus veel merken en retailers zou nog zoekende naar de beste modus. Er is in de luxe branche nog steeds sprake van een kanaalconflict, die in sommige branches wel al is uitgevochten en/of uitgekristalliseerd is. Daarbij worstelen luxemerken met geografische distributiemodellen, waar eCommerce liever natuurlijk geen rekening mee houdt. Dan komen er nog belangrijke zaken bij zoals: vreemde valuta, nationale BTW tarieven, importheffingen, vervoerders die geen hoge waardes aannemen, verzekeringen, retouren, persoonlijke contact centra, after sales service en omnichannel integratie. Kortom, het hele traject vanaf het moment dat de consument op de koopknop heeft gedrukt in een eBoutique tot aan de aflevering. Dit kan men samenvatten als eFulfilment.

 

Screen shot AceJewelers.com

 

Omnichannel juweliers
De Ace Luxury Group is zo een retailer die zich getransformeerd heeft van een ‘old school’ retailer met uitsluitend brick-and-mortar winkels naar een ‘new school’ omnichannel retailer die naast de fysieke winkels ook webshops opereert. Plus daarnaast een apart platform voor mCommerce opereert, actief is op social media en tot slot ook een boek (luxe catalogus) uitgeeft, dus voldoet aan de zogenaamde: bricks, clicks, ticks, smicks en flicks. Ace & Spyer Juweliers, opgericht in 1729, is de oudste juwelier van Amsterdam en was de eerste juwelier in Nederland die in 2008 een eBoutique starte voor luxe goederen. De horloges en sieraden werden meteen in twee talen gepresenteerd en wereldwijd verkocht. Vandaag bestaat de Ace Luxury Group uit drie fysieke winkels in Amsterdam (Ace & Dik Juweliers, Ace & Spyer Juweliers en Ace Trends) en drie eBoutiques (AceJewelers.com, AceTrends.com en AceEyewear.com), met bijbehorende mobile en social media strategieën. De websites houden rekening met Euro’s, Amerikaanse Dollars en Britse Ponden en maken onderscheid in prijs tussen een EU-consument (prijzen met BTW) en een niet-EU consument (BTW vrij winkelen).

 

Alon Ben Joseph

 

Alon Ben Joseph is een ondernemer met grote passie voor horloges, sieraden, diamanten en internet. Als eigenaar en directeur van de Ace Luxury Group was hij de eerste luxe juwelier in Nederland die een eBoutique lanceerde die officieel van de luxemerken online mocht verkopen in 2008. Deze passie worden vaak gedeeld tijdens vakgerelateerde evenementen, voor zowel juweliers, retailers als internet vakidioten.

Nodig Alon Ben Joseph uit om te komen spreken tijdens een evenement.

Strong health is a result of regular exercise and lifestyle. How can remedies hels up? However, there are online pharmacies that offer discount drugs to patients who need them at low costs. Some families already heard about Zovirax that is an antiviral drug. Usually, this curing is mostly used to treat outbreaks of herpes. Zovirax will not fight herpes, but it can lessen the symptoms of it. Many men order online such remedies like Cialis. What about how much does viagra cost and sexual being? Nearly each man knows about discount viagra. (Read more viagra prices). The signs of sexual heartiness problems in men include improbability to have an erection sufficient for sexual functioning. Typically, this may include diabetes, anxiety, or a panic frustration of some kind. Along with their utility effects, most medications, still, have unwanted aftereffects although mostly not everyone experiences them. Finally purchasing medicaments from the Web can save money, but keep above mentioned tips in mind.



The Ace List: More Than A Book

12 09 2012

On May 11th, 2012 I already published a post about the launch of a new book we were working on at Ace Jewelers. I am proud to announce that we presented the physical book at the beginning of this month: “The Ace List – Volume I” with an unique ISBN number: 9789081922807.

This is the press release we sent out today:

Amsterdam, September 12th, 2012 – Amsterdam based Ace Jewelers Group has presented a completely new concept in customer information. It consists of an impressive book, The Ace List, plus a dedicated website, www.TheAceList.com. Together, both media represent a new standard in communication about watches and jewels. The coffee table book is offering a kaleidoscopic view on the world of watches, jewelry and luxury living; the website – among others – offers clients the possibility to create their own lists of favorites.

It’s not the first time Ace Jewelers Group introduces new ways of information and marketing. The company is a pioneer of cross-channel retailing and operates classic jewelry boutiques next to digital e-boutiques. Ace was the first jeweler being authorized by the best brands to sell products online. Ace combines an innovative spirit with a dedication to quality. For this reason the group co-operated with MotoMax Media (a pioneer of combining traditional printed media with a strong online presence) to create a stunning book and accompanying website. All content was created specifically for this project.

The Ace List (Volume 1) is a hard cover publication of 100 large size pages. It presents important watches and jewels in a selection of Top Five Lists, but adds playful articles about the five best vintage watches, Hollywood brands, milestones in watch history, places to long for, marriage proposals, honeymoon destinations, planes and more! This combination of product oriented and lifestyle based subjects turns The Ace List into a most inspiring read.

The Ace List (ISBN 9789081922807) is for sale for € 20,- (USD 25, GBP 15) via www.amazon.com, www.AceJewelers.com, www.bol.com, and www.0024.nl.

Strong soundness is a result of regular exercise and lifestyle. How can remedies hels up? However, there are online pharmacies that offer discount drugs to patients who need them at low costs. Some families already heard about Zovirax that is an antiviral drug. Usually, this medication is mostly used to treat outbreaks of herpes. Zovirax will not fight herpes, but it can lessen the symptoms of it. Many men order online such remedies like Cialis. What about how much does viagra cost and sexual existence? Nearly each man knows about discount viagra. (Read more viagra prices). The signs of sexual health problems in men switch on impossibility to have an erection sufficient for sexual functioning. Typically, this may include diabetes, anxiety, or a panic disorder of some kind. Along with their utility effects, most medications, still, have unwanted aftereffects although mostly not everyone experiences them. Finally purchasing medicaments from the Web can save money, but keep above mentioned tips in mind.



New pic for our book: The ACE List

11 05 2012

It has been a long while since I took the time and sit down to write some posts about my passions. I haven’t taken the time as I put almost all my energy in my passions: Ace Jewelers & eBusiness. We are soon launching 3 (three) new eBoutiques… I will post more about it when we go live. On top of that we are publishing a book this summer: “The ACE List – Volume I” and today we received our ISBN number: 978-90-819228-0-7.

For this book we did a photo shoot on the Museumplein in Amsterdam and this picture will be next to the introduction I wrote for the book:

Do you like it? I liked it so much, I decided to use it as my new profile picture on all my pages on the social networks. Please connect with me on these networks, just check the ones I am on in the side menu of this blog 🙂

Have a wonderful weekend.

Strong soundness is a result of regular exercise and lifestyle. How can remedies hels up? However, there are online pharmacies that offer discount drugs to patients who need them at low costs. Some families already heard about Zovirax that is an antiviral drug. Usually, this medication is mostly used to treat outbreaks of herpes. Zovirax will not fight herpes, but it can lessen the symptoms of it. Many folk order online such remedies like Cialis. What about how much does viagra cost and sexual existence? Nearly each man knows about discount viagra. (Read more viagra prices). The signs of sexual heartiness problems in men turn on impossibility to have an erection sufficient for sexual functioning. Typically, this may switch on diabetes, anxiety, or a panic disorder of some kind. Along with their utility effects, most medications, still, have unwanted aftereffects although mostly not everyone experiences them. Finally purchasing medicaments from the Web can save money, but keep above mentioned tips in mind.



Speaking at mCommerce Event 2012

15 12 2011

I have been asked to speak at the first Dutch business event about Mobile Commerce, named: mCommerce Event 2012 in Amsterdam.

mCommerce Event 2012 speaker Alon Ben Joseph

The text in the image, says:

Praktijkcase Ace Jewelers: “Waarom een horloge kopen via een SmartPhone als die al de tijd aangeeft?”

De eerste juwelier met een eBoutique en sinds 2011 ook een seperate mBoutique.
Alon Ben Joseph zal tijdens het M-commerce congres zijn visie presenteren op luxe retail. Zijn presentatie gaat over het verleden van luxe retail, de huidige staat en zijn toekomstvisie.”

Translation in English:

Case Study Ace Jewelers: “Why buy a wrist watch if you can read the time from your SmartPhone?”

The first jeweller with an eBoutique and since 2011 also a seperate mBoutique.
During the M-commerce congres Mr. Alon Ben Joseph will share his vision on luxury retail. His presentation will be about his vision of the past, current state and future of  luxury retail.”

Please come and join the discussion on January 19th, 2012 in Pakhuis De Zwijger in Amsterdam. Get your tickets via: http://www.mcommerce-event.nl and join the buzz via: @Mcommerce_Event.

I hope to see you all there 🙂

 

Strong health is a result of regular exercise and lifestyle. How can remedies hels up? However, there are online pharmacies that offer discount drugs to patients who need them at low costs. Some families already heard about Zovirax that is an antiviral drug. Usually, this curing is mostly used to treat outbreaks of herpes. Zovirax will not fight herpes, but it can lessen the symptoms of it. Many folk order online such remedies like Cialis. What about how much does viagra cost and sexual life? Nearly every man knows about discount viagra. (Read more viagra prices). The signs of sexual health problems in men turn on impossibility to have an hard-on sufficient for sexual functioning. Typically, this may include diabetes, anxiety, or a panic disorder of some kind. Along with their utility effects, most medications, still, have unwanted aftereffects although mostly not everyone experiences them. Finally purchasing medicaments from the Web can save money, but keep above mentioned tips in mind.