Social Media Holiday

2 02 2018

My Social Media Holiday has started today and will last until February 14th, 2018. Although I am not on an actual holiday and traveling, I decided to take a week plus off from posting and interacting on all the social media channels I am active on.

Social Media Holiday for Alon Ben Joseph until 14 February 2018

I am a huge of technology, the Internet and social media too. I think that they empower people and can do a lot of good. This social media holiday is a little social experience for me. I want to see what it does to me, to my surroundings and to my social media accounts. The longest I have been offline is almost two weeks for our honeymoon in Africa (back in 2009) and annually I am offline on holidays (literal meaning of the word, the holy days).

So, I am curious to see if I actually miss using my social media accounts. I want to test if I really (still) love it or will this social media holiday make me realize that it is a force of habit and I gain no pleasure and fun out of posting on social networks.

Secondly, I am very curious what reactions it will spark from my surrounding, my friends, my family, my colleagues and other people I am connected to on these actual networks. Will they find it odd that I am doing this? Will it inspire more people to do it? Will they miss my presence on these networks? And, most importantly, will it generate more face time with my friends? Or, interaction in less digital ways and more ‘old school’ ways: actually meet more, talk more and write (read: WhatsApp) less?

Last, but certainly not least, will it effect the actual social media accounts. I mean by this: does your account loose its relevance when it is not ‘fed’. I see the internet and social media a living organisms and I have to be very honest here, I use it 80% (or even more) to promote my businesses. So, will it have an impact on the traffic to my businesses? Will my accounts loose followers?

So, basically, it’s a social science project 😉

I will try to post my findings some weeks later after this project ends. Please share if you have also done social media holidays like these and what your experiences were.



Speaking at Netcomm Suisse eCommerce Meets Fashion Event 2017

14 02 2017

This year I am speaking at a high-quality event organized by Netcomm Suisse in Swtizerland. On Monday March 13th, 2017 the third edition of the international event “e-Commerce meets Fashion 2017” in the Ticino Fashion Valley of Switzerland will take place. This is the event for players operating in the fashion sector in Europe.

Last year in February I spoke at the Swiss event: “e-Commerce and Digital meet Luxury Watches” organized by the national ecommerce association Netcomm Suisse. This was not just a lot of fun, but very professional and meaningful. It was meaningful in several facets: very high quality of subjects discussed, exclusive guests and relevant  to the topics and superb location & organizxation/execution.

Although this is thrid edition of the eCommerce Meets Fashion event organised by the Swiss eCommerce Association, this is the first time attending. And, I am honored to have been asked to speak during this event as well. I will speak about omni-channel retail in the luxury industry.

Alon Ben Joseph speaking at Netcomm Suisse eCommerce Meets Fashion 2017

During this event I will have the honor to share other professionals operating in both the luxury industry and tech world. Executives working at leading companies like: La Perla, Brunello Cuinelli, Merck, Bally, and many more. I am really excited and hope to meet you in person as one of the 650 visitors in Lugano, Switzerland.

Pre-order your tickets via worht CHF 1.100 via the official website: Netcomm Suisse Site.



Speaking at NetComm Suisse event

29 01 2016

A week after I spoke at the Webwinkel Vakdagen 2016 event in Utrecht, the Netherlands, I have been invited by NetComm Suisse, the Swiss counterpart of the Thuiswinkel Organisatie to speak during their event: e-Commerce and Digital meet Luxury Watches on Thursday February 2th, 2016 in Geneva, Switzerland.

Alon Ben Josep speaking at Netcomme Suisse event in Geneva

NetComm Suisse enables their members to build a strong community of e-Commerce operators. Through networking events, training, institutional relations and research into the digital market, the organization enables greater consumer confidence in e-Commerce and greater success for operators in the industry. They also engage proactively with the media and international institutions, providing information, concrete data and a voice for the wider industry, seeking above all to help build a more engaged and successful future for the Swiss eCommerce sector.

On February 25th, 2016 NetComm Suisse in collaboration with Fongit will host the “e-Commerce and Digital meet Luxury Watches” event. The event will look at the latest trends in digital and e-Commerce for luxury jewellery and watches industry. In this domain our speakers will share knowledge on:

  • Digital innovation, smartwatches, wearable jewellery devices
  • e-Commerce for the luxury industry
  • Online counterfeiting and digital reputation
  • Digital influence in purchase decisions
  • Start-ups to help solving industry problems

An increasing number of consumers is turning to the internet to get their purchase decision. In addition to that, upwards of 70% of people in Europe have shopped online, amounting to some 247 million consumers, with commerce between countries continuing to grow. As regards the luxury sector, e-Commerce represents an excellent opportunity for the industry, including the smartwatch sector, to open itself up to a global market filled with internet- savvy consumers, add this to Switzerland’s long history of watchmaking, perfectly blending a spirit of artisanship plus innovation, and the opportunities in this particular brand of digital innovation are clear to see.

As you might know I love to speak about my passions: fine watches, diamond jewelry and eCommerce. I am humbled that Netcomme Suisse has heard about me and booked me to speak during this event in Geneva next month. Together with managers from the Swiss luxury industry, companies like: Audemars Piguet, Baume & Mercier, Richemont, I will speak about my experiences in this industry we have built up with Ace Jewelers. I am also very curious to hear what experts from Facebook, eBooster and Deloitte, attending as speakers during this event have to share.

On that day I will travel from Amsterdam to Geneva and at 16.55 hours I will have the honor to speak about the topic: “Digital influence in offline purchase decisions.”

To attend this event, please register via this direct link: Eventbrite.

 



Instagram Game #DefenderChallenge

15 02 2015

Recently I stumbled upon a social media game on Instagram named #DefenderChallenge and I started to join in.

Both Chantalle Shemie and Dale Vito Boom have a deep love for the iconic Land Rover Defender cars and to share the love they both took snapshots of Defenders on the street. As a joke they started to tag each other and starting using the hashtag #DefenderChallange to keep score who encounters more Defender cars on the road.

@cshemie on Instagram

Their passion is so infectious, that more people started joining and are playing this game with them. I decided to write a blog post about it for two reasons:

1. None of the players actually own a Defender vehicle.
2. The power of social media.

Usually people use social media to show off what and how much they own. But this initiative by Shemie and Boom was created spontaneous and comes from a deep love for the car. When asking the founders of the game where their love comes from, they answered:

“Ever since I am a child I a crazy about Africa, wildlife and safari’s. And, a safari is not complete without a big old school Land Rover Defender to find wildlife during a safari in Africa. I have had the opportunity to spend a month in the bush and the Defender is not only beautiful and handy, but actually a necessity, a true lifesaver.” says Chantalle Shemie. She continues and indicates that: “Although you don’t actually need a Defender is a flat country like the Netherlands, I am saving up to buy an vintage Defender here. It will be my piece of Africa in Holland.”

Chantalle Shemie

Dale Vito Boom comes from a totally different angle and he states: “Since my childhood I am crazy about art and design. My greatest passion is vintage watches, which are marvelous pieces of art and often design icons. What I love about vintage watches is that usually form follows function. This is definitely true for the Defender. I hope to own one some day.”

Dale Vito Boom

From these short quotes we can conclude that although both do not own a Defender today, they are actually planning to own one in the near future. Which leads me to the second reason I wrote this post: the power of social media.
Although both Shemie and Boom do not own the car, their passion for it is so infectious that the bug infected their friends on Instagram to join in and play the game too (including me – I love this car too every since I am a child). This shows how powerful and sincere social media can be. And, what a fantastic pool of knowledge and data this can be for brands. And, that is why I love social media. Besides that it is great fun.

It’s interesting to note that when I asked both Shemie and Boom if Land Rover liked, regrammed or commented on their posts, they both said the had no reaction whatsoever from the brand. It important to note that they both actually tagged several official accounts of Land Rover in the pictures.

Land Rover Defender by @rhphotographie

Message to Land Rover:
Please wake up! Embrace these future Defender owners! They are already your brand ambassadors.

Make sure to follow Chantalle via: @cshemie and Dale via: @dalevintage (ask permission) or via his open account @dalevito (no Defenders though).

 



Speaking about the future of gold during Schone Symposium

31 10 2014

I have been invited by Umicore’s subsidary Schone Edelmetaal B.V. to speak during their Symposium on Monday November 3rd, 2014, which they are organising in honor of their 275th birthday.

Schöne Edelmetaal B.V. has been a household name in the world of precious metals since 1739. Having originally started out as inspectors of gold and silver at the Exchange Bank, they have grown into being the main supplier to the European mints. They got to where they are today by capitalizing on their rich history. But they don’t just live in the past, as they continue to go for gold. Since 2003 we’ve been doing that under the wing of Umicore.

Alon Ben Joseph speaking at Schone Symposium 2014

The title of my presentation is: “De gouden toekomst van goud”, which translates to: “The golden future of gold”. I have been invited by the management of Schone to inspire all their guests, partners, customers and employees. As I am: a jeweller, consultant, innovator in the jewelry industry with regard to multichannel retail, Shopping2020 Expert and Schone customer, they asked me to philosophize about the future of gold in the ‘New Economy’.

I have the honor to share the stage with TV personality Humberto Tan, Gold Expert Willem Middelkoop and Inspirator and consultant Richard van Hooijdonk.

Do you want to learn more about my personal view of the future of retail, the luxury industry and the consumption behavior of gold? Please visit Oak Consultancy‘s page.