Speaking at Netcomm Suisse eCommerce Meets Fashion Event 2017

14 02 2017

This year I am speaking at a high-quality event organized by Netcomm Suisse in Swtizerland. On Monday March 13th, 2017 the third edition of the international event “e-Commerce meets Fashion 2017” in the Ticino Fashion Valley of Switzerland will take place. This is the event for players operating in the fashion sector in Europe.

Last year in February I spoke at the Swiss event: “e-Commerce and Digital meet Luxury Watches” organized by the national ecommerce association Netcomm Suisse. This was not just a lot of fun, but very professional and meaningful. It was meaningful in several facets: very high quality of subjects discussed, exclusive guests and relevant  to the topics and superb location & organizxation/execution.

Although this is thrid edition of the eCommerce Meets Fashion event organised by the Swiss eCommerce Association, this is the first time attending. And, I am honored to have been asked to speak during this event as well. I will speak about omni-channel retail in the luxury industry.

Alon Ben Joseph speaking at Netcomm Suisse eCommerce Meets Fashion 2017

During this event I will have the honor to share other professionals operating in both the luxury industry and tech world. Executives working at leading companies like: La Perla, Brunello Cuinelli, Merck, Bally, and many more. I am really excited and hope to meet you in person as one of the 650 visitors in Lugano, Switzerland.

Pre-order your tickets via worht CHF 1.100 via the official website: Netcomm Suisse Site.

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Speaking at NetComm Suisse event

29 01 2016

A week after I spoke at the Webwinkel Vakdagen 2016 event in Utrecht, the Netherlands, I have been invited by NetComm Suisse, the Swiss counterpart of the Thuiswinkel Organisatie to speak during their event: e-Commerce and Digital meet Luxury Watches on Thursday February 2th, 2016 in Geneva, Switzerland.

Alon Ben Josep speaking at Netcomme Suisse event in Geneva

NetComm Suisse enables their members to build a strong community of e-Commerce operators. Through networking events, training, institutional relations and research into the digital market, the organization enables greater consumer confidence in e-Commerce and greater success for operators in the industry. They also engage proactively with the media and international institutions, providing information, concrete data and a voice for the wider industry, seeking above all to help build a more engaged and successful future for the Swiss eCommerce sector.

On February 25th, 2016 NetComm Suisse in collaboration with Fongit will host the “e-Commerce and Digital meet Luxury Watches” event. The event will look at the latest trends in digital and e-Commerce for luxury jewellery and watches industry. In this domain our speakers will share knowledge on:

  • Digital innovation, smartwatches, wearable jewellery devices
  • e-Commerce for the luxury industry
  • Online counterfeiting and digital reputation
  • Digital influence in purchase decisions
  • Start-ups to help solving industry problems

An increasing number of consumers is turning to the internet to get their purchase decision. In addition to that, upwards of 70% of people in Europe have shopped online, amounting to some 247 million consumers, with commerce between countries continuing to grow. As regards the luxury sector, e-Commerce represents an excellent opportunity for the industry, including the smartwatch sector, to open itself up to a global market filled with internet- savvy consumers, add this to Switzerland’s long history of watchmaking, perfectly blending a spirit of artisanship plus innovation, and the opportunities in this particular brand of digital innovation are clear to see.

As you might know I love to speak about my passions: fine watches, diamond jewelry and eCommerce. I am humbled that Netcomme Suisse has heard about me and booked me to speak during this event in Geneva next month. Together with managers from the Swiss luxury industry, companies like: Audemars Piguet, Baume & Mercier, Richemont, I will speak about my experiences in this industry we have built up with Ace Jewelers. I am also very curious to hear what experts from Facebook, eBooster and Deloitte, attending as speakers during this event have to share.

On that day I will travel from Amsterdam to Geneva and at 16.55 hours I will have the honor to speak about the topic: “Digital influence in offline purchase decisions.”

To attend this event, please register via this direct link: Eventbrite.

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Instagram Game #DefenderChallenge

15 02 2015

Recently I stumbled upon a social media game on Instagram named #DefenderChallenge and I started to join in.

Both Chantalle Shemie and Dale Vito Boom have a deep love for the iconic Land Rover Defender cars and to share the love they both took snapshots of Defenders on the street. As a joke they started to tag each other and starting using the hashtag #DefenderChallange to keep score who encounters more Defender cars on the road.

@cshemie on Instagram

Their passion is so infectious, that more people started joining and are playing this game with them. I decided to write a blog post about it for two reasons:

1. None of the players actually own a Defender vehicle.
2. The power of social media.

Usually people use social media to show off what and how much they own. But this initiative by Shemie and Boom was created spontaneous and comes from a deep love for the car. When asking the founders of the game where their love comes from, they answered:

“Ever since I am a child I a crazy about Africa, wildlife and safari’s. And, a safari is not complete without a big old school Land Rover Defender to find wildlife during a safari in Africa. I have had the opportunity to spend a month in the bush and the Defender is not only beautiful and handy, but actually a necessity, a true lifesaver.” says Chantalle Shemie. She continues and indicates that: “Although you don’t actually need a Defender is a flat country like the Netherlands, I am saving up to buy an vintage Defender here. It will be my piece of Africa in Holland.”

Chantalle Shemie

Dale Vito Boom comes from a totally different angle and he states: “Since my childhood I am crazy about art and design. My greatest passion is vintage watches, which are marvelous pieces of art and often design icons. What I love about vintage watches is that usually form follows function. This is definitely true for the Defender. I hope to own one some day.”

Dale Vito Boom

From these short quotes we can conclude that although both do not own a Defender today, they are actually planning to own one in the near future. Which leads me to the second reason I wrote this post: the power of social media.
Although both Shemie and Boom do not own the car, their passion for it is so infectious that the bug infected their friends on Instagram to join in and play the game too (including me – I love this car too every since I am a child). This shows how powerful and sincere social media can be. And, what a fantastic pool of knowledge and data this can be for brands. And, that is why I love social media. Besides that it is great fun.

It’s interesting to note that when I asked both Shemie and Boom if Land Rover liked, regrammed or commented on their posts, they both said the had no reaction whatsoever from the brand. It important to note that they both actually tagged several official accounts of Land Rover in the pictures.

Land Rover Defender by @rhphotographie

Message to Land Rover:
Please wake up! Embrace these future Defender owners! They are already your brand ambassadors.

Make sure to follow Chantalle via: @cshemie and Dale via: @dalevintage (ask permission) or via his open account @dalevito (no Defenders though).

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Speaking about the future of gold during Schone Symposium

31 10 2014

I have been invited by Umicore’s subsidary Schone Edelmetaal B.V. to speak during their Symposium on Monday November 3rd, 2014, which they are organising in honor of their 275th birthday.

Schöne Edelmetaal B.V. has been a household name in the world of precious metals since 1739. Having originally started out as inspectors of gold and silver at the Exchange Bank, they have grown into being the main supplier to the European mints. They got to where they are today by capitalizing on their rich history. But they don’t just live in the past, as they continue to go for gold. Since 2003 we’ve been doing that under the wing of Umicore.

Alon Ben Joseph speaking at Schone Symposium 2014

The title of my presentation is: “De gouden toekomst van goud”, which translates to: “The golden future of gold”. I have been invited by the management of Schone to inspire all their guests, partners, customers and employees. As I am: a jeweller, consultant, innovator in the jewelry industry with regard to multichannel retail, Shopping2020 Expert and Schone customer, they asked me to philosophize about the future of gold in the ‘New Economy’.

I have the honor to share the stage with TV personality Humberto Tan, Gold Expert Willem Middelkoop and Inspirator and consultant Richard van Hooijdonk.

Do you want to learn more about my personal view of the future of retail, the luxury industry and the consumption behavior of gold? Please visit Oak Consultancy‘s page.

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Will ‘smart watches’ and ‘wearables’ kill the Swiss watch industry?

9 09 2014

The last two years I have been asked many times if I believe that the so-called ‘smart watches‘ and ‘wearables‘ will conquer the valuable ‘wrist real estate‘ from the Swiss watch brands on all of our wrists.

My answer is always and unconditionally: NO!

Sony Smart Watch on Alon Ben Joseph's wrist.

Ace Jewelers was the first Dutch jeweller to sell smart watches. Here is the Sony Smart Watch on my wrist.

I hear you saying: “This Alon is not objective! Not only is he a jeweller and salesman of watches, but also an enormous WatchFreak!” I am indeed guilty of selling watches and privately a huge watch fanatic, but I do believe that I am objective and able to give an answer to this question as I have always ‘lived’ in this industry (the watch industry) and also grown up with electronics.

As a little kid I (born in 1979) I grew up with the resurrection of the Swiss watch industry after it was hit hard in the 1970s. So hard, that it almost whipped out the complete Swiss watch industry (due to the Quartz Crisis). Hence, my first watch at an age of four (in 1983) was a Swatch (couldn’t even read time yet) and have worn the first Casio G-shocks out there. The feeling is creeping up that the complete watch industry (not only the Swiss, but also the Japanese, Chinese and German for that matter) is on the brink of another ‘Quartz Crisis’! (Read more about this crisis: Wikipedia, Haute Horlogerie Assocation and Calibre 11 Blog.)

Swatch watch 30th anniversary Limited Edition.

I still collect Swatch watches today. This is 30th anniversary limited edtion launched in 2013.

Do I think that this is true? No, I do not think we will have a huge ‘live-threatening crisis’ for the (luxury) watch industry on our hands, but I do think that the luxury industry (watches, fashion, cars, etc) are lagging, frozen in their old ways and will get hit… Hit hard. So, it might be a bold statement, but I do dare to say that the luxury industry and the watch industry in particular are on the brink of a huge revolution, after having a great, smooth and exponential growing evolution (for at least three decades)… We all know that (smooth) evolutionary periods are abruptly interrupted by (unexpected and) game-changing revolutions.

Why do I still sound so positive, if that is my opinion/view? Well, I believe that as society, consumer behavior and norms & value change, and they are changing faster than ever before, we will see that we will utilize our ‘wrist real estate’ better… We have two wrists 🙂 So, it doesn’t mean that consumers will throw away their mechanical watches and automatically swap it to a digital smart watch/device. I also expect that eco-friendly smart watches will not only be powered by, for example solar power, but maybe also by (kinetic) mechanical automatic movements… Hybrid watches… Remember the Japanese Seiko Kinetic movements or  the Swiss AutoQuartz movements made by ETA (and used by Omega, Tissot and Swatch for example)?
But, on the other hand, I do believe that the marketing and communication needs to change by the premium brands that manufacture ‘old school’ mechanical watches. As the newest generation that know how to use smart phones and tablet computers before they even know how to crawl or feed themselves, will not even want to wear anything (besides some 3D printed jewelry maybe) on their wrists, arms or any body part for that matter… The sole reason that the Swiss (high-end) watch industry recovered after the Quartz Crisis, is because watches become an even bigger status symbol that it was before the Quartz Crisis in the 1970s and that it gave the owner a romantic sense of feeling and nostalgia. I do not think this will fade with the growing usage of smart devices markets.

I have been walking around with the idea to write an article about this subject for quite some while now. As the editor-in-chief of my favorite (and the best trade magazine in the watch industry) Europa Star, Mr. Pierre M. Maillard, always writes such cutting edge and precise views about the watch industry, he triggered me not only to write my own two cents, but also share his article: Mechanical Intelligence” by P.M. Maillard for September 2014 edition of the English Europa Star Magazine. Although Maillard hardly refers to other articles in his own, he starts of with another article in this one:

An interesting article that appeared recently in The Economist (“The high-tech world of old-world watches”) offered a different take on the implications of the approaching tidal wave of smart watches. The premise of the article is that there is a great deal more innovation in the art of mechanical watchmaking than in supposedly “smart” watches.
According to The Economist, smart watches are no more than a new way of presenting and adapting existing functions and applications in “a mash-up of phone, activity-tracker and music-player.”
And despite the fact that almost two million were sold last year, Endeavour Partners in the USA found that one-third of buyers tire of them rapidly, and simply stop wearing them within six months.
The Economist takes the contrary view that true innovation is to be found in good old-fashioned mechanical watchmaking, stimulated by the “vast profits still made in and around Switzerland’s ‘watch valley’,” and by the “unexpected uses of untraditional materials, that may in time transform the industry.” quoting Maillard in the latest edition in Europa Star Magazine. He indicated that he is skeptical if “the new Messiah Apple” will succeed to kill off the Swiss watch industry single-highhandedly, as he continues:

Although some watchmakers dismiss out of hand any risk of being swallowed up by the technology monster, and others already fear for their lives, the true outcome will probably lie somewhere between the two.

Maillard warns the Swiss watch industry that “it must avoid seeking refuge in denial, as it did during the famous quartz crisis, which came close to sinking the entire industry. Arrogance is a poor counsellor. Nevertheless, the idea that everyone and everything should be constantly connected (because in addition to smart watches we should expect to see smart refrigerators, smart cars, smart baby’s bottles, etc.) will eventually be undone by its own ubiquity.” And, he finishes his great article with a positive note: “Not everyone wants to be permanently plugged in, and the number who do is probably diminishing. One of the virtues of traditional watchmaking is the mechanical poetry that connects us not to the internet but to the cosmos, to the mysteries of time and beauty. And therein perhaps lies its greatest strength.
UP by Jawbone

UP by Jawbone bracelet.

You might wonder what I do with my two wrists. Well, I often (but not always) wear two wrist watches, one on each wrist. It has nothing to do with telling time or having access to two different time zones simultaneously, but do so exclusively due to my obsessive love for the art of watchmaking. Yes, I do own pocket watches and no, I never wear them. And, yes, I do love technology and innovation too. It took me a while to decide if I do want to be a (volunteer) victim of the all new all connected world and I decided that I do and I decided to test a UP by Jawbone bracelet. I just ordered my first one on Amazon yesterday. But, I am also one of these consumers that Maillard refers to: I do not always want to be online. I think we all have this contradiction in us: we often are ‘stuck in this rat race’ of being on top of things all the time (read: super connected and online), where-as (for example in the weekend or during holidays) we embrace and cherish our (complete) downtime (read: unconnected and offline).

To conclude this article/post/my ‘two cents’: I do not think that smart watches like the iWatch by Apple and/or wearables like the UP by Jawbone will kill the premium watch industry. But, I do think that if the watch industry does not at least acknowledge and even better, embrace the new technologies and listen very carefully to the wishes of the (new generation of) consumers, many brands in this industry will perish. And, the gaps in the market will be filled by the Apples, Samsungs and the ‘many Kickstarter projects that we can expect’ of this world. A new generation has already grown up with touch screens, uses smart phones and tablet computers, and these kids will not automatically surrender their wrist to a ‘weird thing on your wrist with a strap that can only tell time’  (that maybe is possible indicated the date and if you are lucky has a chronograph)… They need a totally different method and argument of convincing to buy a watch that needs to be wound by hand, wrist movement, or even worst, can’t be charged by themselves as it has an old school battery inside….

Potential design iWatch by Apple.

When I wrote this article the iWatch was not launched yet, and this picture shows an impression of how it could look like.

So, for now I am going to unpack my new Jawbone UP bracelet, that I am going to wear on ‘the other wrist’, as my left wrist will always be reserved for old school nostalgic mechanical wristwatches. 🙂

PLEASE DO SHARE YOUR TWO CENTS ON THIS SUBJECT HERE BELOW.

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