Instagram Game #DefenderChallenge

15 02 2015

Recently I stumbled upon a social media game on Instagram named #DefenderChallenge and I started to join in.

Both Chantalle Shemie and Dale Vito Boom have a deep love for the iconic Land Rover Defender cars and to share the love they both took snapshots of Defenders on the street. As a joke they started to tag each other and starting using the hashtag #DefenderChallange to keep score who encounters more Defender cars on the road.

@cshemie on Instagram

Their passion is so infectious, that more people started joining and are playing this game with them. I decided to write a blog post about it for two reasons:

1. None of the players actually own a Defender vehicle.
2. The power of social media.

Usually people use social media to show off what and how much they own. But this initiative by Shemie and Boom was created spontaneous and comes from a deep love for the car. When asking the founders of the game where their love comes from, they answered:

“Ever since I am a child I a crazy about Africa, wildlife and safari’s. And, a safari is not complete without a big old school Land Rover Defender to find wildlife during a safari in Africa. I have had the opportunity to spend a month in the bush and the Defender is not only beautiful and handy, but actually a necessity, a true lifesaver.” says Chantalle Shemie. She continues and indicates that: “Although you don’t actually need a Defender is a flat country like the Netherlands, I am saving up to buy an vintage Defender here. It will be my piece of Africa in Holland.”

Chantalle Shemie

Dale Vito Boom comes from a totally different angle and he states: “Since my childhood I am crazy about art and design. My greatest passion is vintage watches, which are marvelous pieces of art and often design icons. What I love about vintage watches is that usually form follows function. This is definitely true for the Defender. I hope to own one some day.”

Dale Vito Boom

From these short quotes we can conclude that although both do not own a Defender today, they are actually planning to own one in the near future. Which leads me to the second reason I wrote this post: the power of social media.
Although both Shemie and Boom do not own the car, their passion for it is so infectious that the bug infected their friends on Instagram to join in and play the game too (including me – I love this car too every since I am a child). This shows how powerful and sincere social media can be. And, what a fantastic pool of knowledge and data this can be for brands. And, that is why I love social media. Besides that it is great fun.

It’s interesting to note that when I asked both Shemie and Boom if Land Rover liked, regrammed or commented on their posts, they both said the had no reaction whatsoever from the brand. It important to note that they both actually tagged several official accounts of Land Rover in the pictures.

Land Rover Defender by @rhphotographie

Message to Land Rover:
Please wake up! Embrace these future Defender owners! They are already your brand ambassadors.

Make sure to follow Chantalle via: @cshemie and Dale via: @dalevintage (ask permission) or via his open account @dalevito (no Defenders though).



#Selfie or #NotToSelfie

17 12 2014

I guess that selfies are not a trend, or a fading trend for that matter. Wherever I go, I see people (multiple or single) hold their smart phones (hardly any real cameras) in from of them (with or without a telescopic stick) and taking a picture of themselves. In the street, in shops (great way for social shopping), on public transportation (yes, I love the Amsterdam Tram system) and last, but certainly not least, in the gym (in front of mirror where girls and boys lift their shirt to show of their abs).

Yesterday our own in-house Ace photographer (of Ace Photo Studio) took a picture of me while I was not paying attention. A so-called snapshot, as I did not pose and he saw a moment and shot it. I liked the picture and setting so much, I posted it on my social media channels that same day.

This is the result:
Is this selfie of Alon Ben Joseph?

Now I was wondering, should this be considered a selfie of not?

And, to start a discussion, I was wondering if you #selfie or #dontselfie and why?



The Ace List: More Than A Book

12 09 2012

On May 11th, 2012 I already published a post about the launch of a new book we were working on at Ace Jewelers. I am proud to announce that we presented the physical book at the beginning of this month: “The Ace List – Volume I” with an unique ISBN number: 9789081922807.

This is the press release we sent out today:

Amsterdam, September 12th, 2012 – Amsterdam based Ace Jewelers Group has presented a completely new concept in customer information. It consists of an impressive book, The Ace List, plus a dedicated website, www.TheAceList.com. Together, both media represent a new standard in communication about watches and jewels. The coffee table book is offering a kaleidoscopic view on the world of watches, jewelry and luxury living; the website – among others – offers clients the possibility to create their own lists of favorites.

It’s not the first time Ace Jewelers Group introduces new ways of information and marketing. The company is a pioneer of cross-channel retailing and operates classic jewelry boutiques next to digital e-boutiques. Ace was the first jeweler being authorized by the best brands to sell products online. Ace combines an innovative spirit with a dedication to quality. For this reason the group co-operated with MotoMax Media (a pioneer of combining traditional printed media with a strong online presence) to create a stunning book and accompanying website. All content was created specifically for this project.

The Ace List (Volume 1) is a hard cover publication of 100 large size pages. It presents important watches and jewels in a selection of Top Five Lists, but adds playful articles about the five best vintage watches, Hollywood brands, milestones in watch history, places to long for, marriage proposals, honeymoon destinations, planes and more! This combination of product oriented and lifestyle based subjects turns The Ace List into a most inspiring read.

The Ace List (ISBN 9789081922807) is for sale for € 20,- (USD 25, GBP 15) via www.amazon.com, www.AceJewelers.com, www.bol.com, and www.0024.nl.



My first article for a watch magazine

17 06 2011

This spring a new high-end watch magazine, about luxury watches, has been launched in The Netherlands: The International Watch Tribune. I had the honor to select five of my favourite limited edition luxury wrist watches, that we actually present in our stores. And, write my personal opinion about them. The Amsterdam based photographer, Denis Koval (very talented), shot the limited edition watches and featured them in the setting of ‘the office’. The title of the shoot is: “The Firm: From 9:00 AM till 5:00 PM”

Omega Speedmaster Watch in "The Firm"

You can download the full article here:
“The Firm” by Alon Ben Joseph & Denis Koval (PDF)

Here is the plain text (in Dutch), but please do check the stunning pictures that match the text:

Vijf gelimiteerde klassiekers die onder andere hun oorsprong vinden op het circuit, het luchtruim en zelfs de ruimte zijn door Watch Tribune gevangen in papierenrasters. Maar zelfs de banaliteit van ‘geeltjes’ en het verstikkende ritme van kantooruren breekt de spirit niet van deze tijdloze horloges. Ace Juweliers’ directeur Alon Ben Joseph selecteerde de vijf limited editions en voorziet ze van persoonlijk commentaar.

Fotografie: Denis Koval
Assistent: Dimer van Santen
Tekst: Alon Ben Joseph
Met speciale dank aan: Ace Juweliers

 

Merk: Baume & Mercier
Model: Classima Executive XL Retrograde
Referentie: M0A08879
Aantal Limited Edition stuks wereldwijd: 1000 eenmalig

“Ondanks dat Baume & Mercier een van de oudste Zwitserse horlogehuis is, vind ik het knap hoe ze toch elke keer tijdloze en elegante horloges produceren die tevens zeer hedendaags zijn. De Classima Executive XL Retrograde is mijn favoriete limited edition in de huidige Baume & Mercier collectie. Dit is een stalen horloge met een 42 mm kast; elegant en mannelijk. De complicatie van een retrograde secondewijzer, gemaakt door Lajoux Perret (kaliber 3533), accentueert op een bescheiden manier dat Baume & Mercier een onvervalst horlogehuis is.”

 

Merk: Breitling
Model: Navitimer Caliber 01
Referentie: A2332212/B635
Aantal Limited Edition stuks wereldwijd: 2000 eenmalig

“Ondanks dat vele bekende horlogehuizen pilotenhorloges maken sinds de jaren 1930, staat Breitling tegenwoordig bekend als hét pilotenhorlogemerk. Icoon in de collectie is dan ook de Navitimer die sinds 1952 in productie is. Persoonlijk draag ik met veel plezier een limited edition Breitling Navitimer uit 1969 die in een oplage van 2000 stuks is gemaakt. Daarom heb ik voor deze fotoserie de Breitling Navitimer Caliber 01 gekozen met het innovatieve manufacture 01-uurwerk dat Breitling zelf heeft ontworpen en heeft gebouwd.”

 

Merk: IWC
Model: Big Pilot Perpetual Calendar Saint Exupéry
Referentie: IW502617
Aantal Limited Edition stuks wereldwijd: 500 eenmalig

“Samen met de Breitling Navitimer, is de Big Pilot van IWC een origineel historisch pilotenhorloge. Als eerbetoon aan luchtvaartpionier en schrijver Antoine de Saint Exupéry presenteert IWC een zeer opvallend gelimiteerd horloge. Deze variant op het Big Pilot-thema is het vliegeniershorloge bij uitstek door de toevoeging  van een zeer gecompliceerd uurwerk met eeuwigdurende kalender (manufacture IWC kaliber 51614). Het rosé gouden horloge met een dipe, Havana-bruine wijzerplaat is ondanks zijn royale kastdiameter van 46 mm, toch ook chique te noemen. En, voor de echte luchtvaartliefhebbers, zijn de twee P-38 Lightning jachtvliegtuigen op de wijzerplaat natuurlijk een sublieme finishing touch.”

 

Merk: Omega
Model: Speedmaster Apollo Soyuz
Referentie: 311.30.42.30.99.001
Aantal Limited Edition stuks wereldwijd: 1975 eenmalig

“Behalve pilotenhorloges zijn horloges die in de ruimtevaart gebruikt worden ook echte toys for boys en de meest legendarische is de Omega Speedmaster Professional Moonwatch. Al decennia lang wordt er elk jaar een gelimiteerde editie uitgebracht die een speciaal moment uit de ruimtevaart herdenkt. De laatste in deze reeks is de Speedmaster Apollo Soyuz. Deze oerchronograaf is extra bijzonder, omdat er daadwerkelijk een stukje uit de ruimte in het horloge verwerkt is. De wijzerplaat van dit horloge is namelijk gemaakt van echt meteoriet en dus is geen wijzerplaat hetzelfde.”

 

Merk: TAG Heuer
Model: Heuer Silverstone Calibre 11
Referentie: CAM2110.FC6258
Aantal Limited Edition stuks wereldwijd: 1.860 eenmalig

“Tijdmeting is niet alleen belangrijk in de luchtvaart en ruimtevaart, maar ook in de racerij. Het merk dat in het analoge tijdperk furore maakte met stopwatches en chronografen was Heuer. Het sportieve horlogehuis werd in 1985 overgenomen door het in de Formule 1 actieve Techniques d‘Avant Garde wat de naam TAG Heuer opleverde. Veel oude Heuer-horloges zijn vernoemd naar legendarische circuits en de heruitgave van de vintage Heuer Silverstone Calibre 11, is heel bijzonder vanwege de vierkante kastvorm met de afgeronde hoeken. Daarbij bevat dit horloge een moderne interpretatie van het historische Heuer kaliber 11 met de opwindkroon aan de linkerkant.”

 



Combining two passions

2 01 2011

Watches have been my passion since my childhood. Photography is something I always liked, but only recently I really started to develop this passion as a hobby. On this sunny winter day I combined these two passions and took my new macro lens out to play. This is one picture I really liked: