The Ace List: More Than A Book

12 09 2012

On May 11th, 2012 I already published a post about the launch of a new book we were working on at Ace Jewelers. I am proud to announce that we presented the physical book at the beginning of this month: “The Ace List – Volume I” with an unique ISBN number: 9789081922807.

This is the press release we sent out today:

Amsterdam, September 12th, 2012 – Amsterdam based Ace Jewelers Group has presented a completely new concept in customer information. It consists of an impressive book, The Ace List, plus a dedicated website, www.TheAceList.com. Together, both media represent a new standard in communication about watches and jewels. The coffee table book is offering a kaleidoscopic view on the world of watches, jewelry and luxury living; the website – among others – offers clients the possibility to create their own lists of favorites.

It’s not the first time Ace Jewelers Group introduces new ways of information and marketing. The company is a pioneer of cross-channel retailing and operates classic jewelry boutiques next to digital e-boutiques. Ace was the first jeweler being authorized by the best brands to sell products online. Ace combines an innovative spirit with a dedication to quality. For this reason the group co-operated with MotoMax Media (a pioneer of combining traditional printed media with a strong online presence) to create a stunning book and accompanying website. All content was created specifically for this project.

The Ace List (Volume 1) is a hard cover publication of 100 large size pages. It presents important watches and jewels in a selection of Top Five Lists, but adds playful articles about the five best vintage watches, Hollywood brands, milestones in watch history, places to long for, marriage proposals, honeymoon destinations, planes and more! This combination of product oriented and lifestyle based subjects turns The Ace List into a most inspiring read.

The Ace List (ISBN 9789081922807) is for sale for € 20,- (USD 25, GBP 15) via www.amazon.com, www.AceJewelers.com, www.bol.com, and www.0024.nl.

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Gold ATM Machine

2 10 2011

The title sounds a bit weird, but now you can get physical gold bars from an ATM machine instead of cash money. The first gold vending machine that actually spits out gold was presented in (where else) Dubai. But this week I ran in to one in Europe. Now where else than in London, United Kingdom. This is a picture I took of the machine at Westfield London White City Shopping Mall:

GOLD TO GO ATM Machine at Westfield London White City

This surprised me a bit and made me curious if there is a serious business (plan) behind this, or it’s just a good marketing stunt?!

The company that created these gold vending machines is: Gold to Go. And, they seem very professional and serious…

This is what they write on their homepage:

“A simple and brilliant principle: put your money in and pick your gold!

The GOLD to go™ vending machine is an unmanned point of sale. It offers an extraordinary opportunity to purchase gold bars and coins of assured quality, backed by the security of a Swabian Fort Knox® and with the ease-of-use of a vending machine. Prices are updated in real-time. The GOLD to go™ gold vending machine is largely burglar-proof and tamper-resistant. It has an excellent user guidance, which makes it very easy to handle.

geschenkbox-krugerrandIn the standard version, our GOLD to go™ ATM’s are equipped with the following products (alternative product portfolio is possible, depending on the requirements of the respective location):

Gold Bars 1 gram, 5 gram, 10 gram and 1 ounce

Krugerrand 1/10 ounce, 1/4 ounce and 1 ounce

Kangaroo 1/10 ounce ($15) and 1 ounce ($100)

Maple Leaf 1/10 ounce ($5)

All these come in a precious gift box.”

Today, there are already 27 ATM machines installed: 15 in Germany, 8 in The UAE, 2 in Italy and one each in The USA and The UK.

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World’s First Watch & Shoe Pop-Up Store

13 03 2011

As you know I love retail, I love watches and I love fashion. One of my favorite shoe manufacturers is the Italian firm: Santoni. This year IWC and Santoni teamed up and the new IWC Portofino watch collection will be supplied with handmade Santoni watch straps. Great synergy and two brands adding value.

Since 2003 Ace Jewelers has an annual IWC Novelty Show in one of ours stores. We are always the first retailer in The Netherlands to present the new IWC show collections, as soon as it has been released by the headquarters in Schaffhausen. So, this year  I came up with the idea  to do really something new and innovative. A new retail concept: we transformed our store, Ace & Dik Jewelers, in to the first watch & shoe pop-up store in the world. For two days Ace & Dik became: The IWC & Santoni Pop-Up Store. See the video for the result:

For pictures, please visit Ace Jewelers Facebook Fan Page: www.ace.am/facebook

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