World’s First Watch & Shoe Pop-Up Store

13 03 2011

As you know I love retail, I love watches and I love fashion. One of my favorite shoe manufacturers is the Italian firm: Santoni. This year IWC and Santoni teamed up and the new IWC Portofino watch collection will be supplied with handmade Santoni watch straps. Great synergy and two brands adding value.

Since 2003 Ace Jewelers has an annual IWC Novelty Show in one of ours stores. We are always the first retailer in The Netherlands to present the new IWC show collections, as soon as it has been released by the headquarters in Schaffhausen. So, this year  I came up with the idea  to do really something new and innovative. A new retail concept: we transformed our store, Ace & Dik Jewelers, in to the first watch & shoe pop-up store in the world. For two days Ace & Dik became: The IWC & Santoni Pop-Up Store. See the video for the result:

For pictures, please visit Ace Jewelers Facebook Fan Page: www.ace.am/facebook



Dutch Watch Heritage

27 06 2009

One of the hidden treasures of the Netherlands has come to light today!

DWH

Watches were packed away in boxes, in drawers or safes, or even visible on the wrists of proud owners, but today they can be viewed by all enthusiasts. The Netherlands knows thousands of watch-lovers – People who sometimes have a fortune to spend on just that one special watch –that ultimate wrist–ornament: to possess that wonder of refined mastery! From this inheritance ,the Lexus Dutch Watch Heritage, together with fascinated and passionate watch-lovers, brings this exceptional event. Meant for the collectors who would like to display their treasures and for all others who feel drawn towards the unique world of the quality timepiece.

The Lexus Dutch Watch Heritage gathers together 100 rare or unique watches. These will be exhibited to the public at the Netherlands Gold-, Silver-, and Clock Museum in Schoonhoven on Saturday 27th June and then from Tuesday 30th June up to and including Sunday 5th July. On these days you can visit the exhibition and admire models from top brands such as IWC, Rolex, Breitling, Jaeger Le Coultre and many others. Ace Jewelers will display a number of the latest timepieces next to this wonderful collection. Then you have the opportunity to look at and try the present-day models of IWC, Breitling, Edox, Tag Heuer and Omega. Ace Jewelers shows watches with a long history -for example the IWC Big Pilot, the legendary Breitling Navitimer and also watches with very complex movements like the Edox Minute Repeater. R

eadings on the Sunday give the subject more depth, and a taxation of one’s own watch allows active participation to the event for the watch enthusiast. The Netherlands’ only two honoured taxateurs, Anton Gaemers and Ronny Wooter have given their co-operation to, and will be present during the event. Anton Gaemers, timepiece- technician from the Hague, whose family have been active in chronometry since 1877, is the curator of the exhibition: ‘The Netherlands has probably more than a thousand serious timepiece collectors and it is fantastic to be able to exhibit the most beautiful and unique of this legacy’. Ronny Wooter, watch specialist from Sotheby’s, will share his expertise on taxation, amoung other subjects. Together these two gentlemen will provide lectures about the history and value of watches. Ace Jewelers will also provide a reading about watches and contemporary models. In short, an exhibition full of narratives, romance and craftsmanship.

Every watch has a story: the history of its origin, the specialities of the subject, the history of the brand and not forgetting the story behind the owner of the watch. Not only inspired timepiece technicians, but also pilots, racing-drivers, filmstarsand aspiring rivalling magnates figure in the story of watches. The exhibition is open to the public on Saturday 27th June, 2009 and from Tuesday 30 June up to and including 5th July 2009. The entrance fee is EUR 6,- p.p.

Nederlands Goud, Zilver en Klokkenmuseum
Kazerneplein 4
2871 CZ Schoonhoven
The Netherlands

www.DutchWatchHeritage.nl



Ace & Dik Shutter

17 02 2008
Since last Monday (February 11th, 2008), Ace & Dik Jewelers on the Van Baerlestraat will enlighten watch fans after opening hours with an IWC watch of about 2 by 3 meters big DAce & Dik Shutter

The translation of the slogan is: “This watch will run as long as you will. Plus seven days.” This reffers to the patented 5000-movement that has been designed by IWC and is manufactured in Schaffhausen, Switzerland.



Alon The Appraisal Advisor

18 07 2007

I have been asked by a leading insurance company, Turien & Co. to advise their customers about the value of watches and jewelry. See the movies in the digital magazine from page 34 till 39:

http://www.turienmagazine.nl



NOS TV: Ace Jewelers during Jewels Event in Amstel Hotel

17 06 2007

NOS made on online TV report of the event “Juwelen in het Amstel” yesterday at the opening, where Ace Jewelers is presenting itself:

http://www.nosheadlines.nl/forum.php/list_messages/7079