Gold ATM Machine

2 10 2011

The title sounds a bit weird, but now you can get physical gold bars from an ATM machine instead of cash money. The first gold vending machine that actually spits out gold was presented in (where else) Dubai. But this week I ran in to one in Europe. Now where else than in London, United Kingdom. This is a picture I took of the machine at Westfield London White City Shopping Mall:

GOLD TO GO ATM Machine at Westfield London White City

This surprised me a bit and made me curious if there is a serious business (plan) behind this, or it’s just a good marketing stunt?!

The company that created these gold vending machines is: Gold to Go. And, they seem very professional and serious…

This is what they write on their homepage:

“A simple and brilliant principle: put your money in and pick your gold!

The GOLD to go™ vending machine is an unmanned point of sale. It offers an extraordinary opportunity to purchase gold bars and coins of assured quality, backed by the security of a Swabian Fort Knox® and with the ease-of-use of a vending machine. Prices are updated in real-time. The GOLD to go™ gold vending machine is largely burglar-proof and tamper-resistant. It has an excellent user guidance, which makes it very easy to handle.

geschenkbox-krugerrandIn the standard version, our GOLD to go™ ATM’s are equipped with the following products (alternative product portfolio is possible, depending on the requirements of the respective location):

Gold Bars 1 gram, 5 gram, 10 gram and 1 ounce

Krugerrand 1/10 ounce, 1/4 ounce and 1 ounce

Kangaroo 1/10 ounce ($15) and 1 ounce ($100)

Maple Leaf 1/10 ounce ($5)

All these come in a precious gift box.”

Today, there are already 27 ATM machines installed: 15 in Germany, 8 in The UAE, 2 in Italy and one each in The USA and The UK.

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