First name: Alon
Last name: Ben Joseph
Located: Amsterdam, the Netherlands (but love to travel)
Crazy about: watches, jewelry, diamonds, technology and internet.
Profession: Entrepreneur & Jeweler.


Born and raised in Amsterdam, the Netherlands, Alon Ben Joseph (1979) has always been crazy about watches and diamonds. During elementary school and high school Alon always wanted to be like his role model: his father. A business man that is also a master goldsmith, diamond cuter & grader and jeweler. In 1996 Alon got infected with the internet bug and during his studies at the University of Amsterdam he co-founded an internet company with two buddies, named: Tamos Internet Services. He also worked part-time in the family business Ace Jewelers. In 1998 he set-up the first HTML website for Ace Jewelers. Studying business eCommerce at Hofstra University in New York in 2002 he was convinced that the future of luxury retail would be omni-channel.

Finishing his Masters Degree at the University of Amsterdam in 2003, Alon already worked full time at Ace Jewelers integrating the boutique Dik Juwelier B.V. in to the group of companies of the  family business. Being online with the business since 1998 Alon made the bold move to transform the simple website in 2007 to a extensive catalog ecommerce website, the first in the Netherlands. Today the Ace Jewelers Group consists of two physical high-end multi-brand boutiques in the heart of Amsterdam and an international eBoutique retailing under the URL: AceJewelers.com. Together with is his brother, Amir, Alon has the honor to own and run the family business since 2012.

The family business also consists of the wholesale division ChronoTime that distributes luxury accessories, and two brands: Infinitas Diamonds, that manufactures platinum jewelry set with natural diamonds and Parrera Watches, that designs and manufactures fashion wrist watches.

Since 2006 Alon gives several lectures during congresses, educates students at schools, colleges and universities, coaches entrepreneurs and is consulted by other business to assists on their strategies. All these activities are accumulated in the company: Oak Consultancy.

Want to connect? I am the most active on the following networks:
LinkedIn – @alonbj


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