Augmented Reality actually working

16 10 2009

People that know me, know I love technology. We’ve been hearing for many years about Augmented Reality, but many people have no idea what it is. Beginning of this year, as CEO of AceJewelers.com I got confronted with Holition. A company that created an augmented reality tool for trying on jewelry in front of a computer. Today we, at Ace Jewelers, officially launched this tool as the first jeweler in the world. This is the press release we sent out:

Amsterdam/London, October 2009

AUGMENTED REALITY – WORLD FIRST: Try On Virtual Jewelry Online!                 

Ace Jewelers Group is the first online jeweler in the world in which  people can try on jewels virtually via their website using, a revolutionaryAugmented Reality retail tool, Holition . Ace Jewelers presents their own designed jewels through Holition, enabling their clients to try on the jewels online at home

Since the launching of the new website, www.AceJewelers.com, Ace Jewelers has been busy with renewing and improving the site. The collections have recently been extended with luxury sunglasses and the website has been advanced with unique techniques to make the website more customer friendly.

This month Ace Jewelers introduced Holition Augmented Reality on the website, this is a new revolutionary technology, makes it possible to try on your favourite ring or wristwatch in front of a computerorlaptop.

Alon Ben Joseph of Ace Jewelers commented: “Holition allows our clients to explore products by “trying on” the Eternity Pave Ring in a virtual environment. The ability to use the software online is a huge benefit and one which will undoubtedly bring a novel and exciting new experience to Ace clients, and ultimately drive sales. We see this as the future of online retail and are delighted to be one of the first companies exploring this exciting new direction in luxury retail.

3D viewing is made possible in three simple steps:

Print out a paper ring, cut it out, and put it on your finger pointing the paper ring towards a webcam. The camera will then register the item and project the desired ring onto the screen –  you can thenview the model on your hand from different angles.

  
ACE_try_on_1
Fig. 1. Client trying on the Ace Eternity Pave ring online using Holition

Ace Jewelers Group
Since 1975, Ace Jewelers Group has been one of the most renowned jewelers in Amsterdam and authorised dealer of many major brands. Examples of these include Breitling, Omega, TAG Heuer and IWC.

Ace Jewelers has three physical branches and a eBoutique; One  physical store is situated in the heart of Amsterdam, Ace & Spyer, on the corner of Koningsplein and the Flower Market. The second store, Ace & Dik located on the Van Baerlestraat, has been a jewelry business for more than 70 years. Also located in the heart of Amsterdam is Ace Jewelers, on the Leidsestraat, where mostly trendsetting brands such as TiSento, Armani, Dolce & Gabbana are displayed.      

Holition
Holition is a leading provider of online interactive marketing and retail solutions to the jewellery, watch and eyewear markets. Holition has developed a unique virtual reality marketing application for use online, in-store and at live events.

Established in London in January 2008, Holition is a joint venture between pioneering 3D specialists Inition, and Holts Lapidary, UK Jewellery Retailer of the Year 2008.


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