Tag Archives: ogilvy

Motivation: Look Up To Those Beneath You

Living by comparison is fatal vision, for always there will be those who appear better off and worse off than ourselves at any given moment in time. In truth, there is no such distinction as superior and subordinate. We all have unique talents that will blossom and flourish when nurtured.

Today the challenge is to establish networks, strategic alliances, synergistic relationships, and teams to solve problems and help everyone accomplish their goals. You now look for those people who are not satisfied with the status quo, who are striving for excellence and have talents and abilities that you don't.

This requires that you "check your ego at the door" and that you don't get intimidated by others who may have different talents or strengths than you do. This is what synergy is all about. As we value the differences and look at truly working together, one plus one really can equal three or even more.

David Ogilvy, founder of giant advertising agency, Ogilvy and Mather, used to give each new manager a Russian doll, which contained five progressively smaller dolls inside.

A message inside the smallest one read: "If each of us hires people we consider smaller than ourselves, we shall become a company of dwarves. But if each of us hires people who are bigger than we are, we will become a company of giants."

To become a giant in the eyes of others, and to succeed in the 21st , century, look up to those beneath you!

1. Listen often and openly to what others say, and try to do so without prejudgment.
2. Don't put anyone off or be too busy to listen to and answer questions.
3. Use praise frequently and sincerely.
4. If you feel that criticism is warranted, don't do it in front of others, and make sure you say something encouraging after the reprimand.
5. Be firm and be fair. Don't meet with people in person or on the phone when you are angry. Exercise or take a walk first, then communicate when you are relaxed.
6. Don't be afraid or hesitant to share your concerns with others. Far better to discuss a molehill, then to wait until it festers into Mt. Everest.
7. Don't make rash promises and don't be inconsistent.
8. Whenever you are in a leadership role, focus your supervision on teaching effective habits and skills, not in pointing out mistakes.
9. Encourage everyone in both your personal and professional life to speak up and express their own ideas, even if you disagree with them.