Category Archives: Philosophy

Book Review: "The Shallows" by Nicholas Carr

Have you also noticed how your attention span has went down the last ten years? You can't focus on reading a book or write an article? How your multitasking skills improved in the last decade?

Well, I certainly did and when I read a shot book review about Nicholas Carr's new book: "The Shallows: How the internet is changing the way we read, think and remember", I knew I had to read it.

Nicholas G. Carr

So I did and hereby I want to share a short summary with you.

The book is a great mirror to show us how the internet has been integrated in to our daily lives and is changing they way we use our brain and therefore think. Carr draws from historical and cutting edge scientific research to show us that Internet is rewiring our brains and actually creating more superficial understanding. The back cover summerizes is nicely:

"By moving from the depths of thought to the shallows of distraction, the web, it seems, is actually fostering ignorance."

Personally I totally I can relay to this, as I noticed that my short-term memory is really suffering. Because I am using GPS tools to navigate roads, search engines to find things and my Blackberry for all my phone numbers & appointments. I love to write posts for the several blogs I manage, but I notice that I often can't find my self in a concentrated mood to produce a quality post. I am trying to study new languages and find my settle shifting on my chair unable to concentrate. On top of that I noticed I love the days where I totally switch off: no usage of any electrical device whatsoever.

As I don't want to spoil too much of The Shallows, I will just conclude this brief post with a 3 parts of texts:

From page 217 (of the red paperback edition): "Automating cognitive processes in this way has become the modern programmers' stock-in-trade. And for good reason: people naturally seek out those software tools and Web sites that offer the most help and the most guidance - and shun those that are difficult to master. We want friendly, helpful software. Why wouldn't we? Yet as we cede to software more of the toil of thinking, we are likely diminishing our own brain power in subtle but meaningful way. When a ditchdigger trades his shovel for a backhoe, his arm muscles weaken even as his efficiency increases. A similar trade-off may well take place as we automate the work of the mind."

From page 219: "A series of psychological studies over the past twenty years has revealed that after spending time in a quiet rural setting, close to nature, people exhibit greater attentiveness, stronger memory, and generally improved cognition. Their brains become both calmer and sharper. The reason, according to attention restoration theory, or ART, is that when people aren't being bombarded by external stimuli, their brains can, in effect, relax."

From pages 221-222 I want to conclude this post about a must-read book: "We may lose our capacity "to concentrate on a complex task from beginning to end," but in recompense we'll gain new skills, such as the ability to "conduct 34 conversations simultaneously across six different media." A prominent economist writes, cheerily, that "the web allows us to borrow cognitive strengths from autism and to be better infovores." An Atlantic author suggests that our "technology-induced ADD" may be "a short-term problem," stemming from our reliance on "cognitive habits evolved and perfected in an era of limited information flow." Developing new cognitive habits is "the only viable approach to navigating the age of constant connectivity," Carr concludes chapter ten."

If you are interested in more articles by Nicholas Carr, check his blog: Rough Type.

 

What is luxury?

The E.Factor team has asked me to become a part of the E.Factor Blog Team and blog mainly about luxury goods. Apparently they believe I have interesting views about luxury since I ‘breath and live’ luxury. I literally grew up in my family’s jewelry business. Currently I have the honor to represent our family company, Ace Jewelers Group (www.AceJewelers.com), as the CEO of our retail organization with three physical stores and an international eBoutique.

It is up to you to decide if I have interesting views, in general and especially about luxury. In my previous and first blog posting on E.Factor I tried to give an introduction about myself by posting the Q&A I had with E.Factor. In this post, my second on E.Factor, I want to start a discussion about the definition of ‘luxury’...

... What is luxury? This is a question that I always keep on asking myself and my surroundings, ever since I am a child!

Nowadays we do not use a paper dictionary to find definitions, we search on Wikipedia... Here goes:

“Luxury can refer to several things:

* Luxury good, an economic good for which demand increases more than proportionally as income rises; contrast with inferior good and normal good.
* Luxury tax, a tax on products not considered essential, such as expensive cars
* Luxury tax (sports), a surcharge put on the aggregate payroll of a sports team to the extent to which it exceeds a predetermined guideline level set by the league
* Luxury vehicle, a relatively expensive automobile
* Luxury yacht, a very expensive privately owned yacht which is professionally crewed
* Luxury real estate, a niche real estate market dealing with the highest economic group of property buyers
* Luxury resorts, which are very exclusive vacation facilities
* Luxury box, a term for a special seating section in arenas, stadiums and other sports venues
* Luxury magazine, a magazine devoted to fine craft and luxury goods.”

Mmmm... I am not satisfied. I can distill some keywords from the previous sum-up: high income, non-essential, expensive, niche, exclusive and fine craft.

If we jump to Wiktionary, we find:

“Etymology: Latin luxus "abundant"

luxury (plural luxuries):

1. very wealthy and comfortable surroundings.
2. something desirable but expensive.
3. something very pleasant but not really needed in life.

Antonyms: (dispensable thing): necessity”

Second thing almost everyone does, is Google what we are looking for. If I type ‘luxury’ in Google (with a Dutch IP), the first result is the definition of Wikipedia! Interestingly enough, the second hit is the vague website eLuxury.com, that is owned by LVMH. I write vague, since it was launched as the hallmark of eCommerce of Luxury, but failed heavily. Now it is a vague promotional site for a Twitter page and Facebook page associated to this site. I will come back on eLuxury.ccom, social media and eCommerce in relation to luxury in a following blog post!

Since my childhood I was captured by the question what luxury actually is. As life evolves, ones views and opinions change too... So did my personal view and perception of luxury!

As a child I thought that the most expensive car, home, watch, diamond, etc was ultimate luxury. Of course if you look back on it, growing up in a wealthy western country in a warm and loving home is luxury. As a teenager gaining your own ‘freedom’ and making individual consumption choices of exclusive/non-essential products is often considered luxury. As soon as you start working and make your ‘own’ money, you are confronted how difficult it is to buy ‘luxury’... As Wikipedia states: “Luxury good is an economic good for which demand increases more than proportionally as income rises; contrast with inferior good and normal good.” and this true for a student that starts a company...But when one hits maturity you notice that luxury doesn’t necessarily needs to be linked to money... At a certain moment it can hit you that luxury can be: (free) time, friendships, health, peace, family, etc. Today my short definition of luxury is: “Something that makes one feel ‘rich’ although it does not have to do anything with money.” For example, having a great conversation with a dear friend can be a great sensation of luxury. But, I can not neglect the fact that luxury goods are often synonymous to expensive. Personally I prefer to link luxury goods to fine crafts, art and niche. These terms go hand in hand with scarcity and therefore exclusivity. And, on therefore these two terms are correlated to high prices. As a sales person I always avoid the term ‘expensive’... Everything in life is relative, everything! So, perception of monetary values are and always have been, subjective and relative. And, that is the core of the luxury... Luxury is relative! What can give someone a ‘rich feeling’ can make someone else feel depressed!

My last sentence can be considered bold and I want to give an example: I met enough people who feel richer wearing a Swatch watch compared to people who own more than one Rolex watch! Some goes for women with an engagement ring, the size of the ‘rock’ doesn’t say anything about how much a gentleman loves his wife-to-be! It is all about the story behind the products, events and services. It is all relative! I see it everyday in our stores, therefore we (Team Ace) never judge a guest (we never use the term customers). We facilitate ‘story telling’... Hence our slogan: Add Some ACE To Your Life!

Please share your vision/opinion/views of luxury here as a comment...

 

Two glasses of Wine

There will always be room for 2 Glasses Of Wine! 

Classic story, but nice to read again!

When things in your life seem almost too much to handle, when 24 hours in a day are not enough, remember the mayonnaise jar and the 2 glasses of wine...

A professor stood before his philosophy class and had some items infront of him. When the class began, wordlessly, he picked up a very large and empty mayonnaise jar and proceeded to fill it with golf balls.
He then asked the students if the jar was full.

They agreed that it was.

The professor then picked up a box of pebbles and poured theminto the jar. He shook the jar lightly. The pebbles rolled into the open areas between the golf balls. He then asked the students againif the jar was full.

They agreed it was.

The professor next picked up a box of sand and poured it into thejar.Of course, the sand filled up everything else.
He asked once more if the jar was full. The students responded with a unanimous "yes".

"The professor then produced two glasses of wine from under the table and poured the entire contents into the jar, effectively filling the empty space between the sand. The students laughed.

"Now," said the professor, as the laughter subsided, "I want you to recognize that this jar represents your life.

The golf balls are the important things; your family, your children, your health, your friends, and your favourite passions; things that if everything elsewas lost and only they remained, your life would still be full. The pebbles are the other things that matter like your job, yourhouse, and your car. The sand is everything else; the small stuff. If you put the sand into the jar first , " he continued, "there is no room for the pebbles or the golf balls The same goes for life.

If you spend all your time and energyon the small stuff, you will never have room for the things that are important to you. Pay attention to the things that are critical to your happiness. Play with your children. Take time to get medical checkups. Take your partner out to dinner. Play another 18. There will always betime to clean the house and fix the disposal. Take care of the golf balls first; the things that really matter.

Set your priorities. The rest is just sand.

"One of the students raised her hand and enquired what the winerepresented.
The professor smiled.

"I'm glad you asked. It just goes to show you that no matter how full your life may seem, there's always room for a couple of glasses of wine with a friend."

 

Motivation: Look Up To Those Beneath You

Living by comparison is fatal vision, for always there will be those who appear better off and worse off than ourselves at any given moment in time. In truth, there is no such distinction as superior and subordinate. We all have unique talents that will blossom and flourish when nurtured.

Today the challenge is to establish networks, strategic alliances, synergistic relationships, and teams to solve problems and help everyone accomplish their goals. You now look for those people who are not satisfied with the status quo, who are striving for excellence and have talents and abilities that you don't.

This requires that you "check your ego at the door" and that you don't get intimidated by others who may have different talents or strengths than you do. This is what synergy is all about. As we value the differences and look at truly working together, one plus one really can equal three or even more.

David Ogilvy, founder of giant advertising agency, Ogilvy and Mather, used to give each new manager a Russian doll, which contained five progressively smaller dolls inside.

A message inside the smallest one read: "If each of us hires people we consider smaller than ourselves, we shall become a company of dwarves. But if each of us hires people who are bigger than we are, we will become a company of giants."

To become a giant in the eyes of others, and to succeed in the 21st , century, look up to those beneath you!

1. Listen often and openly to what others say, and try to do so without prejudgment.
2. Don't put anyone off or be too busy to listen to and answer questions.
3. Use praise frequently and sincerely.
4. If you feel that criticism is warranted, don't do it in front of others, and make sure you say something encouraging after the reprimand.
5. Be firm and be fair. Don't meet with people in person or on the phone when you are angry. Exercise or take a walk first, then communicate when you are relaxed.
6. Don't be afraid or hesitant to share your concerns with others. Far better to discuss a molehill, then to wait until it festers into Mt. Everest.
7. Don't make rash promises and don't be inconsistent.
8. Whenever you are in a leadership role, focus your supervision on teaching effective habits and skills, not in pointing out mistakes.
9. Encourage everyone in both your personal and professional life to speak up and express their own ideas, even if you disagree with them.

 

Donate to fight hunger

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Start the New Year with LATET BeAhava (Hebrew: to give with love, from your heart)
The largest food collecting operation ever undertaken in Israel, taking place from September 14-21, 2006.

Do you sometimes think that your donation will not make any difference anyways? Here it does!

Make your donation and assure that no family in Israel will be hungry this Rosh Hashana.

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