Category Archives: News

Webwinkel Vakdagen 2016

As you might know I love to speak about my passions. As CEO of Ace Jewelers Group of Amsterdam, I have been invited to speak during the Webwinkel Vakdagen 2016 (#WWV16). I will speak about Customer Experience in the luxury industry on Wednesday January 20th, 2016 in Utrecht, The Netherlands.

Alon Ben Joseph speaking at Webwinkel Vakdagen 2016

The Webwinkel Vakdagen, also know as WWV, is the leading event in the Dutch Internet industry and this is the 10th anniversary edition. In 2006 it was the first time I have attended and it is amazing to see how the fair has grown to an industry meet-up you can not miss! The title of my presentation is: Luxury Customer Experience, online and offline. I will elaborate on critical success factors of Ace Jewelers in creating the ultimate customer experience in the luxury industry we operate in.

Hope to see you at my lecture at noon on the 20th of this month.

For an overview of all my speaking engagements, please visit this page.


Alon speaking during Global Ecommerce Summit 2014

Launched six years ago, the Global E-Commerce Summit is the leading international event that focuses on the most important trends and developments in global e-commerce, cross-border trading and omni-channel retail. After editions in Amsterdam and Monaco, the event settled on Barcelona, which has now been the home of the summit and the awards ceremony for the last four years.

Three days with inspiring key notes, market insights, business strategies, useful business cases, networking possibilities (like the Global E-commerce Party) and of course the fourth edition of the European E-commerce Award ceremony.

In 2014 the theme will be: The Next E-Commerce Revolution: No Borders, No Channels.

Alon Ben Joseph speaking at Global Ecommerce Summit 2014

In 1998 Alon joined the family company as a marketing manager and created the first website for the company. In 2008, as Co-CEO of the company, Alon launched the first international eBoutique in the Netherlands to be authorized to retail high-end Swiss watch brands and premium diamond jewelry. Together with this launch, the company was transformed from a classic local retailer in to an international cross-channel retailer. Many innovations followed, like: the first augemented reality tool for diamond rings in the world, first etailer in the world that has been authorized by IWC Schaffhausen to sell online and the first Dutch jeweller to launch a stand-alone mCommerce site for luxury accessories, watches and diamonds.

On June 16th, 2014 Alon Ben Joseph will speaking during the Pre-conference e-Payments track of the Global Ecommerce Summit about “Challenges of a high-end jeweller with online payments.

See more of Alon's former and future speaking engagements on this dedicated page.


DIALOGUE - Works by Tim Donoghue and Rob Wagschal

As you know I created this blog to share things that interest me and fascinate me... Today I want to share the exhibit of my dear friend and (art) mentor Rob Wagschal:

Works by Tim Donoghue and Rob Wagschal

Galerie Passère
8, rue Passère
04300 Forcalquier

July 4-25, 2012
(Vernissage: July 6 at 5:00 p.m.)

Forcalquier, France


"Two friends who first met in Forcalquier and whose work has been richly influenced by Provence will exhibit together for three weeks in July at the Galerie Passère in Forcalquier. In a sense, both have found a second career as artists thanks to their experiences in the region. Formally as well as thematically, Rob Wagschal’s assemblages and Tim Donoghue’s collages can be seen as an aesthetic dialogue that evokes some of the central issues of modernism.

The Irish-American actor Tim Donoghue bought a vacation home in Dauphin in 1990 and settled permanently in Forcalquier in 2005. “It’s been very inspiring to live in a community with so many artists, to get to know them and their ateliers and to find my own way here.” Donoghue had studied to be a ceramicist before embarking on a career as an actor, so in a sense he has simply returned to his own aesthetic roots. “After 35 years in the theater,” he says, “I found myself moving from words to pictures.”

The Dutch businessman Rob Wagschal discovered the “Pays de Forcalquier” with his American wife in 1997. “We immediately knew that this gorgeous part of Provence was our destiny. The gentle drama and the richness of nature, the smells and colors and tastes have all become an integral part of my life.” As an undergraduate at Brandeis University, Wagschal had studied both art history and studio arts, and he began to produce work again some twenty years ago. But it was the life in Provence that strengthened his resolve to terminate his business career seven years ago in order to devote himself entirely to the arts.

Wagschal’s assemblages often incorporate objets trouvés or flea-market discoveries that reflect his Provencal experiences. Not only objects like discarded windowframes but also old letters and waybills in the flowing script of another era find their way into his works. Though abstract elements may play a role here, the Dutch artist is essentially a realist who celebrates the poetry of the commonplace. Often the juxtaposition of elements suggests fragments of narration, even a certain theatricality.

Donoghue, on the other hand, creates abstract compositions rooted in the Provencal landscape through their use of color. He also recalls the impact of an earlier visit to “Vallis clausa,” the reconstructed 15th century paper mill at Fontaine-de-Vaucluse. Fascinated by the various tints and textures of the material itself, he later began to color his own paper, which is torn into strips and assembled into collages or even formed into translucent papier-mâché objects. While early works were often rendered in intense primary colors, today natural shades of ochre, vegetation, soil and stone lend the compositions their harmonious palette.

Though collage and assemblage both have ancient histories, their first use in the fine arts is usually identified with Pablo Picasso’s Nature morte à la chaise cannée¾a painting in which he incorporated a piece of printed oilcloth and a length of rope. He thereby proclaimed a revolution against painterly conventions, propagating instead an art of inclusion in which the everyday and the commonplace could also play a role. Picasso’s work, which exerted profound influence on the Dadaists and Surrealists, is dated 1912. With “Dialogue,” Rob Wagschal and Tim Donoghue make their own homage to the centenary of that milestone of modernism.

David Galloway"


New pic for our book: The ACE List

It has been a long while since I took the time and sit down to write some posts about my passions. I haven't taken the time as I put almost all my energy in my passions: Ace Jewelers & eBusiness. We are soon launching 3 (three) new eBoutiques... I will post more about it when we go live. On top of that we are publishing a book this summer: "The ACE List - Volume I" and today we received our ISBN number: 978-90-819228-0-7.

For this book we did a photo shoot on the Museumplein in Amsterdam and this picture will be next to the introduction I wrote for the book:

Do you like it? I liked it so much, I decided to use it as my new profile picture on all my pages on the social networks. Please connect with me on these networks, just check the ones I am on in the side menu of this blog 🙂

Have a wonderful weekend.


Speaking at mCommerce Event 2012

I have been asked to speak at the first Dutch business event about Mobile Commerce, named: mCommerce Event 2012 in Amsterdam.

mCommerce Event 2012 speaker Alon Ben Joseph

The text in the image, says:

"Praktijkcase Ace Jewelers: "Waarom een horloge kopen via een SmartPhone als die al de tijd aangeeft?"

De eerste juwelier met een eBoutique en sinds 2011 ook een seperate mBoutique.
Alon Ben Joseph zal tijdens het M-commerce congres zijn visie presenteren op luxe retail. Zijn presentatie gaat over het verleden van luxe retail, de huidige staat en zijn toekomstvisie."

Translation in English:

"Case Study Ace Jewelers: "Why buy a wrist watch if you can read the time from your SmartPhone?"

The first jeweller with an eBoutique and since 2011 also a seperate mBoutique.
During the M-commerce congres Mr. Alon Ben Joseph will share his vision on luxury retail. His presentation will be about his vision of the past, current state and future of  luxury retail."

Please come and join the discussion on January 19th, 2012 in Pakhuis De Zwijger in Amsterdam. Get your tickets via: and join the buzz via: @Mcommerce_Event.

I hope to see you all there 🙂