Tag Archives: luxury retail

Gold ATM Machine

The title sounds a bit weird, but now you can get physical gold bars from an ATM machine instead of cash money. The first gold vending machine that actually spits out gold was presented in (where else) Dubai. But this week I ran in to one in Europe. Now where else than in London, United Kingdom. This is a picture I took of the machine at Westfield London White City Shopping Mall:

GOLD TO GO ATM Machine at Westfield London White City

This surprised me a bit and made me curious if there is a serious business (plan) behind this, or it’s just a good marketing stunt?!

The company that created these gold vending machines is: Gold to Go. And, they seem very professional and serious…

This is what they write on their homepage:

“A simple and brilliant principle: put your money in and pick your gold!

The GOLD to go™ vending machine is an unmanned point of sale. It offers an extraordinary opportunity to purchase gold bars and coins of assured quality, backed by the security of a Swabian Fort Knox® and with the ease-of-use of a vending machine. Prices are updated in real-time. The GOLD to go™ gold vending machine is largely burglar-proof and tamper-resistant. It has an excellent user guidance, which makes it very easy to handle.

geschenkbox-krugerrandIn the standard version, our GOLD to go™ ATM’s are equipped with the following products (alternative product portfolio is possible, depending on the requirements of the respective location):

Gold Bars 1 gram, 5 gram, 10 gram and 1 ounce

Krugerrand 1/10 ounce, 1/4 ounce and 1 ounce

Kangaroo 1/10 ounce ($15) and 1 ounce ($100)

Maple Leaf 1/10 ounce ($5)

All these come in a precious gift box.”

Today, there are already 27 ATM machines installed: 15 in Germany, 8 in The UAE, 2 in Italy and one each in The USA and The UK.

 

Ace Jewelers eCommerce Cross-Channel Strategy

As you might know I am a great fan of everything related to Internet, eCommerce, mCommerce and social media. For our family business, Ace Jewelers, I had the honour to set up our fourth store in 2008: Ace eBoutique. This was the first website in The Netherlands of a luxury jeweler that started selling online. Every since we had a lot of media coverage. Just want to share the newest pic and articles (in Dutch) with you:

Photo shoot by Suzanne Dorrestein of me at Ace & Dik Jewelers for trade magazine Edelmetaal.

Photo shoot by Suzanne Dorrestein of me at Ace & Dik Jewelers for trade magazine Edelmetaal.

Europa Star (Interview about Augmented Reality – PDF in English)

Edelmetaal (Interview about eCommerce – PDF in Dutch)

00/24 Horloges Magazine (Interview about eCommerce – PDF in Dutch)