Tipping Points in Commercials

I love cool adverts, especially commercials made on film. I will never forget when BMW launched the BMW Movies website in 2001 and had independent (famous) movie directors create short movies where a BMW car is the main character. Unfortunately, the website is off line, but you can find may of them on YouTube, one of my favorites is "Star" directed by Guy Ritchie, and starring a BMW M5, Madonna (Yes, Guy Ritchie's wife) and Clive Owen:


But also make sure to check out: "The Devil", featuring James Brown and Clive Owen, made in 2002 and "The Hostage" directed by John Woo (also made Hollywood blockbuster "Face/Off").

A book that made an impression on me is "The Tipping Point" by Malcom Gladwell and I believe that the directors of the folling amazing commercials also read this book:

New Ford Focus - "Beautifully Arranged"


New Honda Accord - "The Cog"


Guiness Beer - "Tipping Point"1600


What is your favorite commercial displayed here? Mine "The Cog", but I find the Ford advertisement very elegant and fun. Last, but not least, the Guiness advertisement is also very breath taking! If you have any favorites, please do share 😀


5 thoughts on “Tipping Points in Commercials”

  1. Hello Alon -

    We obviously have similar tastes in film advertisements, I have kept some of these very same videos as my favorite ads over the year! I even had the same favorite in the Drive series as you, #4 ... the storyline about the rich singer who wets her pants publicly after the thrilling (too much for her) car ride, and knowing it was being filmed by Guy Ritchie, was priceless! I found the first more enjoyable the the later ones which to me tried to be too "moral/message" for this particular series.

    There is an annual film that shows those ads which have won the year's London International Awards. It shows here every year at our local "art cinema" - http://www.princesscinemas.com/film/?id=1078 - unfortunately it's showing tonight, and I could not make it! I would recommend you see this film if you have a chance, I expect you would enjoy it quite a bit.


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