Category Archives: Advertisements

Diesel is back with a vengeance - Jogg Jeans campaign rocks

When you think Diesel, you think... Wrong, we are not talking about the fuel for your car 😉

Yes, I am talking about the denim brand with an edge!

Diesel Jogg Jeans

Maybe the most famous TV commercial for a jeans is the 1986 Levi's 501 commercial where a guy takes a bath with his red tab jean on.

But, who can forget the "For Successful Living" campaigns in the 1990s by Diesel!?

It seems that Diesel might have lost it's touch in the 2000s, but they are back with a vengeance in the 2010s! Diesel is totally cutting edge! Why?

Because they introduced "The Diesel Jogg Jeans" and launched like it the 'right' way:

1. They are (again) innovating - The Jogg Jeans is a cross-over between a denim jeans pants and a sweat pants. Fusing two trends into one.
2. They are creating synergy - Diesel teamed up with i-D Magazine and photographer Jacob Sutton and made the movie: A-Z of Dance.
3. They went social & viral - They hash-tagged the launch out of it. As they should 😉 Just check: #joggjeans 🙂
4. They are interactive - Just land on and you can find your own tweet on their homepage.
5. It's not an one time shot - They will be a follow-up movie with User Generated Content.
6. Last but not least - They speak the 'language' of their (new) target group.

VIDEO A-Z of Dance by Diesel & i-D Magazine

Conclusion: Two thumbs up for Diesel. I really got excited about the product, launch, video, execution and follow-up.

Diesel is back with a vengeance! Got your pair of Jogg Jeans via: and upload your movie!



What? Streetverting?

Yes, another new buzz word, made up by two words: Street + Advertising... Yes, you guessed correctly: a new (guerrilla) marketing tactic to advertise on the street.

One of the marketing companies that helps me with the marketing strategy (offline & online) are Interactive Maven & Cool Media Collective. The CEO of both companies, Benjamin van Gelder, told me about eco-friendly (street) graffiti. He even took me from my office on the Van Baerlestraat 46 in Amsterdam around the corner to the PC Hooftstraat to see Streetvertising graffiti on the pavement:

Streetvertising by PA@Home in Amsterdam

Streetvertising by PA@Home in AmsterdamApparently the company PA@Home choose this low-budget, but high-impact guerrilla strategy to get their name out with the target group (high-net worth individuals that shop at the most luxurious street in The Netherlands. The advantage of eco-friendly graffiti streetvertising is that is doesn't need to cost too much and catches ones eye. The down-side of it is, that it will fade away within couple of weeks and I can imagine many high-end brands will not want people to see a vague logo where people actually step on...

For possibilities to start such a campaign you can contact Cool Media Collective via: +31 20 5759109.


Help Cor find a job...


Cor walking the Amsterdam streets
Cor walking the Amsterdam streets

You might be thinking who Cor might be... Well, 10 minutes ago I met Cor Ligthert in front of my office! I stepped out of my office and it was the first time in my life I saw a person walking the Amsterdam streets with a paper boards on his body, while reading a book!

I was positively surprised that I stopped to ask Cor what kind of work his was looking for. His answer was anything... So, I asked him what his passion in life is... It took him a while, but after asking a bit deeper he said: politics and social economics... It did not surprise me since he was reading the book: Darwin for Left Wing Politicians 😉

So, all the politicians (especially PVDA) and social economists out there, dowload Cor's CV here: or send him an e-mail immediately via:

I salute Cor for being so brave and innovative to market himself like this! Spread the word 🙂

How can you not hire Cor?!
How can you not hire Cor?!

Good luck Cor!