Since last Monday (February 11th, 2008), Ace & Dik Jewelers on the Van Baerlestraat will enlighten watch fans after opening hours with an IWC watch of about 2 by 3 meters big
The translation of the slogan is: “This watch will run as long as you will. Plus seven days.” This reffers to the patented 5000-movement that has been designed by IWC and is manufactured in Schaffhausen, Switzerland.