Today I had the honour to meet Lewis Hamilton in person at Schiphol where he raced against Facebook/Vodafone. Real cool marketing stunt by all companies involved.
This is a video I made for AceJewelers.TV during this event:
Ace Jewelers presents: F1 Lewis Hamilton vs Facebook
Enjoy!
In case you are a (starting) entrepreneur or wish to become one, keep on reading...
On the 20th of October, 2010, the non-profit foundation Suikeroom, will organize the second event this year: DURFkapitaal. This event is meant for (starting) entrepreneurs that are seeking advice and/or funding. Not only can you do an elevator pitch to win a prize, but also have SpeedDates with investors or coaches... Like me 😉
For English readers, please call Suikeroom via: +31 (0)20-670 71 32 or visit: www.suikeroom.org
For alle Nederlandse ondernemers (in spe), investeerders en geintereseerden:
Wegens groot succes organiseert Stichting Suikeroom op woensdag 20 oktober 2010 voor de tweede keer dit jaar het DURFkapitaal evenement in de Garage Notweg te Amsterdam West. Het programma loopt van 15:30-20:00 uur en deelname is gratis.
Het doel van het evenement is om bezoekers te informeren over durfkapitaal en (startende) ondernemers en investeerders met elkaar in contact te brengen. Ondernemers kunnen ‘speeddaten' met specialisten op het gebied van durfkapitaal en investeerders. Er is een informatiemarkt, er komen interessante sprekers en tijdens de onderbrekingen en het heerlijke diner zijn er volop ‘netwerkmomenten' aanwezig.
Een aantal ondernemers krijgen tijdens het evenement de unieke kans om hun businessplan te presenteren tegenover een vakkundige jury en investeerders.
Ben jij die gedreven (startende) ondernemer naar wie Stichting Suikeroom op zoek is?
Wellicht wil je, net als ik, op andere manier een bijdrage leveren aan het succes van dit evenement? Zo ja, dan zijn Speedcoaches, investeerders, informatiestandhouders, sponsoren of andere geïnteresseerden uiteraard ook meer dan welkom en kunnen zich net als (startende) ondernemers via bovenstaande button aanmelden.
Hoop veel geintereerden te zien op woensdag 20 oktober 2010!
Voor additionele informatie: www.suikeroom.org
As you might know I am a great fan of everything related to Internet, eCommerce, mCommerce and social media. For our family business, Ace Jewelers, I had the honour to set up our fourth store in 2008: Ace eBoutique. This was the first website in The Netherlands of a luxury jeweler that started selling online. Every since we had a lot of media coverage. Just want to share the newest pic and articles (in Dutch) with you:
Europa Star (Interview about Augmented Reality - PDF in English)
Edelmetaal (Interview about eCommerce - PDF in Dutch)
00/24 Horloges Magazine (Interview about eCommerce - PDF in Dutch)
What? Streetverting?
Yes, another new buzz word, made up by two words: Street + Advertising... Yes, you guessed correctly: a new (guerrilla) marketing tactic to advertise on the street.
One of the marketing companies that helps me with the marketing strategy (offline & online) are Interactive Maven & Cool Media Collective. The CEO of both companies, Benjamin van Gelder, told me about eco-friendly (street) graffiti. He even took me from my office on the Van Baerlestraat 46 in Amsterdam around the corner to the PC Hooftstraat to see Streetvertising graffiti on the pavement:
Streetvertising by PA@Home in AmsterdamApparently the company PA@Home choose this low-budget, but high-impact guerrilla strategy to get their name out with the target group (high-net worth individuals that shop at the most luxurious street in The Netherlands. The advantage of eco-friendly graffiti streetvertising is that is doesn't need to cost too much and catches ones eye. The down-side of it is, that it will fade away within couple of weeks and I can imagine many high-end brands will not want people to see a vague logo where people actually step on...
For possibilities to start such a campaign you can contact Cool Media Collective via: +31 20 5759109.
On April 6th, 2008 I already wrote a post about cool ads and cool bags, here is part II:
