Tag Archives: Pop-up Store

World’s First Watch & Shoe Pop-Up Store

As you know I love retail, I love watches and I love fashion. One of my favorite shoe manufacturers is the Italian firm: Santoni. This year IWC and Santoni teamed up and the new IWC Portofino watch collection will be supplied with handmade Santoni watch straps. Great synergy and two brands adding value.

Since 2003 Ace Jewelers has an annual IWC Novelty Show in one of ours stores. We are always the first retailer in The Netherlands to present the new IWC show collections, as soon as it has been released by the headquarters in Schaffhausen. So, this year  I came up with the idea  to do really something new and innovative. A new retail concept: we transformed our store, Ace & Dik Jewelers, in to the first watch & shoe pop-up store in the world. For two days Ace & Dik became: The IWC & Santoni Pop-Up Store. See the video for the result:

For pictures, please visit Ace Jewelers Facebook Fan Page: www.ace.am/facebook

 

Pillow Fight Store in Amsterdam

I AM VERY PROUD OF AMSTERDAM & DUTCH BRANDS THAT DEVELOP COOL GUERRILLA MARKETING CONCEPTS 😉
Yesterday I was walking down the Kalverstraat in Amsterdam (The Netherlands) and saw a store filled with kids smashing pillow:
Chocomel Pillow Fight Store Amsterdam

Chocomel Pillow Fight Store Amsterdam

The legendary Dutch chocolate milk brand ‘Chocomel’ opened this pop-up store in the best high street of The Netherlands. Check video of their innovative marketing concept on their website: http://www.chocomel.nl/