Speaking at Netcomm Suisse eCommerce Meets Fashion Event 2017

14 02 2017

This year I am speaking at a high-quality event organized by Netcomm Suisse in Swtizerland. On Monday March 13th, 2017 the third edition of the international event “e-Commerce meets Fashion 2017” in the Ticino Fashion Valley of Switzerland will take place. This is the event for players operating in the fashion sector in Europe.

Last year in February I spoke at the Swiss event: “e-Commerce and Digital meet Luxury Watches” organized by the national ecommerce association Netcomm Suisse. This was not just a lot of fun, but very professional and meaningful. It was meaningful in several facets: very high quality of subjects discussed, exclusive guests and relevant  to the topics and superb location & organizxation/execution.

Although this is thrid edition of the eCommerce Meets Fashion event organised by the Swiss eCommerce Association, this is the first time attending. And, I am honored to have been asked to speak during this event as well. I will speak about omni-channel retail in the luxury industry.

Alon Ben Joseph speaking at Netcomm Suisse eCommerce Meets Fashion 2017

During this event I will have the honor to share other professionals operating in both the luxury industry and tech world. Executives working at leading companies like: La Perla, Brunello Cuinelli, Merck, Bally, and many more. I am really excited and hope to meet you in person as one of the 650 visitors in Lugano, Switzerland.

Pre-order your tickets via worht CHF 1.100 via the official website: Netcomm Suisse Site.



Speaking at NetComm Suisse event

29 01 2016

A week after I spoke at the Webwinkel Vakdagen 2016 event in Utrecht, the Netherlands, I have been invited by NetComm Suisse, the Swiss counterpart of the Thuiswinkel Organisatie to speak during their event: e-Commerce and Digital meet Luxury Watches on Thursday February 2th, 2016 in Geneva, Switzerland.

Alon Ben Josep speaking at Netcomme Suisse event in Geneva

NetComm Suisse enables their members to build a strong community of e-Commerce operators. Through networking events, training, institutional relations and research into the digital market, the organization enables greater consumer confidence in e-Commerce and greater success for operators in the industry. They also engage proactively with the media and international institutions, providing information, concrete data and a voice for the wider industry, seeking above all to help build a more engaged and successful future for the Swiss eCommerce sector.

On February 25th, 2016 NetComm Suisse in collaboration with Fongit will host the “e-Commerce and Digital meet Luxury Watches” event. The event will look at the latest trends in digital and e-Commerce for luxury jewellery and watches industry. In this domain our speakers will share knowledge on:

  • Digital innovation, smartwatches, wearable jewellery devices
  • e-Commerce for the luxury industry
  • Online counterfeiting and digital reputation
  • Digital influence in purchase decisions
  • Start-ups to help solving industry problems

An increasing number of consumers is turning to the internet to get their purchase decision. In addition to that, upwards of 70% of people in Europe have shopped online, amounting to some 247 million consumers, with commerce between countries continuing to grow. As regards the luxury sector, e-Commerce represents an excellent opportunity for the industry, including the smartwatch sector, to open itself up to a global market filled with internet- savvy consumers, add this to Switzerland’s long history of watchmaking, perfectly blending a spirit of artisanship plus innovation, and the opportunities in this particular brand of digital innovation are clear to see.

As you might know I love to speak about my passions: fine watches, diamond jewelry and eCommerce. I am humbled that Netcomme Suisse has heard about me and booked me to speak during this event in Geneva next month. Together with managers from the Swiss luxury industry, companies like: Audemars Piguet, Baume & Mercier, Richemont, I will speak about my experiences in this industry we have built up with Ace Jewelers. I am also very curious to hear what experts from Facebook, eBooster and Deloitte, attending as speakers during this event have to share.

On that day I will travel from Amsterdam to Geneva and at 16.55 hours I will have the honor to speak about the topic: “Digital influence in offline purchase decisions.”

To attend this event, please register via this direct link: Eventbrite.



Webwinkel Vakdagen 2016

3 01 2016

As you might know I love to speak about my passions. As CEO of Ace Jewelers Group of Amsterdam,www.AceJewelers.com I have been invited to speak during the Webwinkel Vakdagen 2016 (#WWV16). I will speak about Customer Experience in the luxury industry on Wednesday January 20th, 2016 in Utrecht, The Netherlands.

Alon Ben Joseph speaking at Webwinkel Vakdagen 2016

The Webwinkel Vakdagen, also know as WWV, is the leading event in the Dutch Internet industry and this is the 10th anniversary edition. In 2006 it was the first time I have attended and it is amazing to see how the fair has grown to an industry meet-up you can not miss! The title of my presentation is: Luxury Customer Experience, online and offline. I will elaborate on critical success factors of Ace Jewelers in creating the ultimate customer experience in the luxury industry we operate in.

Hope to see you at my lecture at noon on the 20th of this month.

For an overview of all my speaking engagements, please visit this page.



Augmented Confusion

24 12 2015

Last week I encountered ‘augmented confusion’ on three different occasions. I am not sure if it is an actual term or that I made it up…

What I mean by the term Augmented Confusion is that I sometimes do not remember if I met a person in real life or it has been a digital connection and when we interact I am totally confused if I actually know who I am communicating with… Last week I received messages from people via different communication channels (LinkedIn Direct Message, Facebook Messenger and WhatsApp) who addressed me on a very personal and informal manner. And, my initial reaction was: that I did not know if I have met the person contacing me before and I was confused if my mind was playing tricks on me (read: suffuring mild amnesia) or that due to active social media activities these people know so much about me (and interact on such an informal and personal level).

Augmented Reality providing additional information in real life.

Credit: vrworld.com

It is (as if) our digital life is blending/converging with our real (offline) life and adds to the confusion. Hence my word/term: augmented confusion. As I try to be as open and honest as possible, I asked these people whom reached out to me if we actually have met in real life. And, lucky me, I am (still) not suffering from amnesia… I indeed did not met them in real life yet. Apparently I am so active digitally and invest so much in marketing that people (think they) have a good impression of me. And, one of the three people that reached out to me said my reputation precedes me and it made them reach out to me for a business proposal. And, in my reply in that conversation I used the term ‘augmented confusion’ for the first time to explain my confusion and ignorance about our relation.

I mutated the term Augmented Reality, which means: “an enhanced version of reality created by the use of technology to overlay digital information on an image of something being viewed through a device.” ‘My term’ augmented confusion stayed with me and I was curious if it is an actual term. My google search did not yield anything worth mentioning. When we split the term and analyse both their meanings according to Merriam-Webster dictionary:

Augmented Reality provided by mobile smart devices.

Credit: businessinsider.com

– Full Definition of augment

  1. transitive verb
  2. 1:  to make greater, more numerous, larger, or more intense <the impact of the report wasaugmented by its timing>

  3. 2:  to add an augment to (see 2augment)

  4. 3:  supplement <augmented her income>

  5. intransitive verb
  6. :  to become augmented

aug·ment·er or aug·men·torplay\-ˈmen-tər\noun
The art of confusion.

Credit: theartofconfusion.blogspot.com

– Full Definition of confusion

  1. 1:  an act or instance of confusing<confusion of the issue>

  2. 2a:  the quality or state of being confused<try to relieve their confusion>b:  a confused mass or mixture <a confusion of voices>

con·fu·sion·al play\-ˈfyüzh-nəl, -ˈfyü-zhə-nəl\adjective
Augmented Confusion created by social media

Merry Christmas and a healthy & happy New Year!



Speaking about the future of gold during Schone Symposium

31 10 2014

I have been invited by Umicore’s subsidary Schone Edelmetaal B.V. to speak during their Symposium on Monday November 3rd, 2014, which they are organising in honor of their 275th birthday.

Schöne Edelmetaal B.V. has been a household name in the world of precious metals since 1739. Having originally started out as inspectors of gold and silver at the Exchange Bank, they have grown into being the main supplier to the European mints. They got to where they are today by capitalizing on their rich history. But they don’t just live in the past, as they continue to go for gold. Since 2003 we’ve been doing that under the wing of Umicore.

Alon Ben Joseph speaking at Schone Symposium 2014

The title of my presentation is: “De gouden toekomst van goud”, which translates to: “The golden future of gold”. I have been invited by the management of Schone to inspire all their guests, partners, customers and employees. As I am: a jeweller, consultant, innovator in the jewelry industry with regard to multichannel retail, Shopping2020 Expert and Schone customer, they asked me to philosophize about the future of gold in the ‘New Economy’.

I have the honor to share the stage with TV personality Humberto Tan, Gold Expert Willem Middelkoop and Inspirator and consultant Richard van Hooijdonk.

Do you want to learn more about my personal view of the future of retail, the luxury industry and the consumption behavior of gold? Please visit Oak Consultancy‘s page.