Speaking at NetComm Suisse event

29 01 2016

A week after I spoke at the Webwinkel Vakdagen 2016 event in Utrecht, the Netherlands, I have been invited by NetComm Suisse, the Swiss counterpart of the Thuiswinkel Organisatie to speak during their event: e-Commerce and Digital meet Luxury Watches on Thursday February 2th, 2016 in Geneva, Switzerland.

Alon Ben Josep speaking at Netcomme Suisse event in Geneva

NetComm Suisse enables their members to build a strong community of e-Commerce operators. Through networking events, training, institutional relations and research into the digital market, the organization enables greater consumer confidence in e-Commerce and greater success for operators in the industry. They also engage proactively with the media and international institutions, providing information, concrete data and a voice for the wider industry, seeking above all to help build a more engaged and successful future for the Swiss eCommerce sector.

On February 25th, 2016 NetComm Suisse in collaboration with Fongit will host the “e-Commerce and Digital meet Luxury Watches” event. The event will look at the latest trends in digital and e-Commerce for luxury jewellery and watches industry. In this domain our speakers will share knowledge on:

  • Digital innovation, smartwatches, wearable jewellery devices
  • e-Commerce for the luxury industry
  • Online counterfeiting and digital reputation
  • Digital influence in purchase decisions
  • Start-ups to help solving industry problems

An increasing number of consumers is turning to the internet to get their purchase decision. In addition to that, upwards of 70% of people in Europe have shopped online, amounting to some 247 million consumers, with commerce between countries continuing to grow. As regards the luxury sector, e-Commerce represents an excellent opportunity for the industry, including the smartwatch sector, to open itself up to a global market filled with internet- savvy consumers, add this to Switzerland’s long history of watchmaking, perfectly blending a spirit of artisanship plus innovation, and the opportunities in this particular brand of digital innovation are clear to see.

As you might know I love to speak about my passions: fine watches, diamond jewelry and eCommerce. I am humbled that Netcomme Suisse has heard about me and booked me to speak during this event in Geneva next month. Together with managers from the Swiss luxury industry, companies like: Audemars Piguet, Baume & Mercier, Richemont, I will speak about my experiences in this industry we have built up with Ace Jewelers. I am also very curious to hear what experts from Facebook, eBooster and Deloitte, attending as speakers during this event have to share.

On that day I will travel from Amsterdam to Geneva and at 16.55 hours I will have the honor to speak about the topic: “Digital influence in offline purchase decisions.”

To attend this event, please register via this direct link: Eventbrite.



The Ace List: More Than A Book

12 09 2012

On May 11th, 2012 I already published a post about the launch of a new book we were working on at Ace Jewelers. I am proud to announce that we presented the physical book at the beginning of this month: “The Ace List – Volume I” with an unique ISBN number: 9789081922807.

This is the press release we sent out today:

Amsterdam, September 12th, 2012 – Amsterdam based Ace Jewelers Group has presented a completely new concept in customer information. It consists of an impressive book, The Ace List, plus a dedicated website, www.TheAceList.com. Together, both media represent a new standard in communication about watches and jewels. The coffee table book is offering a kaleidoscopic view on the world of watches, jewelry and luxury living; the website – among others – offers clients the possibility to create their own lists of favorites.

It’s not the first time Ace Jewelers Group introduces new ways of information and marketing. The company is a pioneer of cross-channel retailing and operates classic jewelry boutiques next to digital e-boutiques. Ace was the first jeweler being authorized by the best brands to sell products online. Ace combines an innovative spirit with a dedication to quality. For this reason the group co-operated with MotoMax Media (a pioneer of combining traditional printed media with a strong online presence) to create a stunning book and accompanying website. All content was created specifically for this project.

The Ace List (Volume 1) is a hard cover publication of 100 large size pages. It presents important watches and jewels in a selection of Top Five Lists, but adds playful articles about the five best vintage watches, Hollywood brands, milestones in watch history, places to long for, marriage proposals, honeymoon destinations, planes and more! This combination of product oriented and lifestyle based subjects turns The Ace List into a most inspiring read.

The Ace List (ISBN 9789081922807) is for sale for € 20,- (USD 25, GBP 15) via www.amazon.com, www.AceJewelers.com, www.bol.com, and www.0024.nl.



Augmented Reality actually working

16 10 2009

People that know me, know I love technology. We’ve been hearing for many years about Augmented Reality, but many people have no idea what it is. Beginning of this year, as CEO of AceJewelers.com I got confronted with Holition. A company that created an augmented reality tool for trying on jewelry in front of a computer. Today we, at Ace Jewelers, officially launched this tool as the first jeweler in the world. This is the press release we sent out:

Amsterdam/London, October 2009

AUGMENTED REALITY – WORLD FIRST: Try On Virtual Jewelry Online!                 

Ace Jewelers Group is the first online jeweler in the world in which  people can try on jewels virtually via their website using, a revolutionaryAugmented Reality retail tool, Holition . Ace Jewelers presents their own designed jewels through Holition, enabling their clients to try on the jewels online at home

Since the launching of the new website, www.AceJewelers.com, Ace Jewelers has been busy with renewing and improving the site. The collections have recently been extended with luxury sunglasses and the website has been advanced with unique techniques to make the website more customer friendly.

This month Ace Jewelers introduced Holition Augmented Reality on the website, this is a new revolutionary technology, makes it possible to try on your favourite ring or wristwatch in front of a computerorlaptop.

Alon Ben Joseph of Ace Jewelers commented: “Holition allows our clients to explore products by “trying on” the Eternity Pave Ring in a virtual environment. The ability to use the software online is a huge benefit and one which will undoubtedly bring a novel and exciting new experience to Ace clients, and ultimately drive sales. We see this as the future of online retail and are delighted to be one of the first companies exploring this exciting new direction in luxury retail.

3D viewing is made possible in three simple steps:

Print out a paper ring, cut it out, and put it on your finger pointing the paper ring towards a webcam. The camera will then register the item and project the desired ring onto the screen –  you can thenview the model on your hand from different angles.

  
ACE_try_on_1
Fig. 1. Client trying on the Ace Eternity Pave ring online using Holition

Ace Jewelers Group
Since 1975, Ace Jewelers Group has been one of the most renowned jewelers in Amsterdam and authorised dealer of many major brands. Examples of these include Breitling, Omega, TAG Heuer and IWC.

Ace Jewelers has three physical branches and a eBoutique; One  physical store is situated in the heart of Amsterdam, Ace & Spyer, on the corner of Koningsplein and the Flower Market. The second store, Ace & Dik located on the Van Baerlestraat, has been a jewelry business for more than 70 years. Also located in the heart of Amsterdam is Ace Jewelers, on the Leidsestraat, where mostly trendsetting brands such as TiSento, Armani, Dolce & Gabbana are displayed.      

Holition
Holition is a leading provider of online interactive marketing and retail solutions to the jewellery, watch and eyewear markets. Holition has developed a unique virtual reality marketing application for use online, in-store and at live events.

Established in London in January 2008, Holition is a joint venture between pioneering 3D specialists Inition, and Holts Lapidary, UK Jewellery Retailer of the Year 2008.



Alon The Appraisal Advisor

18 07 2007

I have been asked by a leading insurance company, Turien & Co. to advise their customers about the value of watches and jewelry. See the movies in the digital magazine from page 34 till 39:

http://www.turienmagazine.nl



NOS TV: Ace Jewelers during Jewels Event in Amstel Hotel

17 06 2007

NOS made on online TV report of the event “Juwelen in het Amstel” yesterday at the opening, where Ace Jewelers is presenting itself:

http://www.nosheadlines.nl/forum.php/list_messages/7079